Zara’s ads were banned on models that appeared “unhealthy thin”

UK advertising organizer has banned two ads by Zara to use the “unintensive” models, and found that the photos were “irresponsible” for operation.

The Advertising Standards Authority (ASA) said that the employees had investigated four advertisements, the May Fashion Company managed after receiving a complaint. I found two pictures that were in line with UK standards, but two were not.

A to rule The aforementioned design options – from lighting the image to the same clothes – contributed to the impression that the model was very thin.

“Her hair was designed in a full -a -to -a -to -one back cake, which sparked the focus on her head while making it look little little. There was a variation in how to put her upper arms and attached joints, making her body appear a little unparalleled.

“For these reasons, we thought that the design, the lighting of the image and the choice of clothes means that the advertisement created the impression that the model was unhealthy.”

The Supervisory Authority ruled that “irresponsible” ads cannot appear again in its current form, and said that Zara should ensure that all of her forms “preparation with responsibility” to move forward.

The referee said that Zara removed all the photos concerned with her website after the complaint. The retail seller said that its models “have a medical certificate that it proved to be in good health” when it was photographed.

He also said he did not change the pictures “behind very simple lighting modifications and coloring.”

Premise

The fashion industry has been criticized for decades because of its use of excessive delicate models, which researchers have long linked For disorders, eating, the negative body image and the treatment of hardness in the body.

Other brands such as Gucciand Urban clothes and mango Ads are also prohibited from this issue. In 2015, ASA banned the advertisement of Yves Saint Laurent with a model showing the rib cage.

It brought several countries Preventive measures Over the years: France has banned very thin models without observing the doctor who is attempted to its health under the law of 2015, while Italy and Spain rely on volunteer behavior symbols.

diverse Fashion companiesIndividual Leaflets and Fashion weeks Throughout the world, it also restricted the use of models underweight and deficiency.