YouTubes no longer depends on advertising revenues anymore – here is how to diversify some

YouTube has become the largest platform there, providing many opportunities for creators to earn a living. Once again in June, the company I mentioned Its creative ecosystem added more than $ 55 billion to the US GDP and established more than 490,000 full -time jobs.

However, many YouTube owners have reduced their dependence on advertising revenues and brand deals. There are several reasons for this transformation. First, advertising revenues can be unexpected. With YouTube constantly updating its policies, some creators find it difficult to secure ads for their videos, which can negatively affect their profits. They also realized that the income of these tables could fade unexpectedly.

In recognition of the fluctuation of revenue based on the statute, many YouTube owners are no longer just two origins. They are vertically integrated media companies with parallel companies, including production lines, brick and mortar projects, and trademarks for consumers that can outweigh the changes in the algorithm and policy transformations.

In some cases, these side companies grow faster and more sustainable than your YouTube channels.

Mrbeast

Jimmy Donaldson, known as MrbeastWho has 442 million subscribers, not one of the largest YouTube stars – he is his most aggressive entrepreneur.

What started with the goods store in 2018-Shopmrbeast- exploded in a business portfolio, including the three-year-old light brand, Feastables.

The first producer of Feastables was “Mrbeast Bar”, a more created chocolate bar 10 million dollars in sales During the first 72 hours, more than a million bars were sold at launch. From today, Feastables is more profitable than its YouTube content and evenMonster gamesThe main video competition series. In 2024, Feastables was almost created $ 250 million in revenue More than 20 million dollars in profit, while his media works lost about 80 million dollars.

Other projects include a lunch packed brand (participated in the establishment of Youtubs Logan Paul and KSI), Line Toy Mrbeast Lab, Mrbeast BurgerAnd the analysis platform Viewstats. until Try to Buy American operations from Tiktok By joining the American investor consortium, a group of investors led by the employer’s founder Jesse Tinsley.

Now Mrbeast ventures in a new area. Plan to create a Mobile virtual network operator (MVNO)Which can include partnership with a major operator, such as AT & T, T-Mobile or Verizon.

Emma Chamberlain

Emma ChamberlainWho rose to fame as teenagers in 2016, now has more than 12 million subscribers and found a success in the beverage industry.

Her commercial brand launched Chamberlain Coffee, in 2019, which offers a variety of products, including Cold Brew, Coffee Pods, Ground and Clost Bean, as well as Tea and Matcha. It is worth noting that other YouTubes followed its example, like Jacksepticeye With the Mornin ‘Coffee Brand Brand Summit and Philip Deferno With waking up and making coffee.

In 2023, Chamberlain’s coffee was a large year, presented Ready to drink canned And reach approximately $ 20 million in revenue, according to Forbes. The brand recently witnessed greater growth, Open its first financial location In January. Previously, he only had an online presence and retail trade in places like TARGET, SPROUTS and Walmart.

Although Chamberlain coffee faced some challenges in the past year due to suppliers issues, it is expected to thrive, with the expected revenue growing by more than 50 % by 2025, as it reached more than $ 33 million, according to Business Insider. The brand also aims to profitable by 2026.

Logan Paul

Logan Paul (23.6 million subscribers) is now known for his career in wrestling, but he was previously famous for many differences, such as a notorious video clip 2017 and It claims that the NFT Scamy projectCryptozoo.

He also gained interest through his PIRIME brand, which achieved quick success in 2022. The brand was established, which you participated in founding Youtuber KSI $ 1.2 billion in sales In 2023, the number of what the content of the content gains exceeds views, ads and brand deals. However, it has since faced decrease in sales, organizational auditing of high caffeine content, and lawsuits from business partners. Sales were particularly cooled in the United Kingdom, where Revenue decreased by about 70 % From 2023 to 2024.

Another project of his clothes, Maverick, made between 30 million dollars and 40 million dollars In 2020.

His brother, Jake Ball, is also involved in many projects, including joint establishment Control Fund, Which described the previous investments in Openai, Anduril, RAMP, and perception, among other things. The smaller Paul also has a line of grooming, called W, and Tennis platform on the mobile phone Betr called.

Ryan world

Ryan worldThe 13 -year -old Ryan Kaji hosted, is another prominent YouTube with amazing followers. Ryan has risen to fame through his inappropriate players and videos, which captured nearly 40 million young viewers.

In addition to his success on YouTube, Kaji expanded his brand through a set of games and clothes sold in the main and created retail chains that were created and created More than 250 million dollars In revenue in 2020, Kaji and his family have since diversified their projects, including launching a TV program and an application that provides educational content specifically designed for children.

Rosana Bansino

Rosana Bansino It is a famous baker on YouTube known for its educational programs for baking and treatments under the title. With 14.8 million subscribers, she gained fame for her qualities inspired by pop culture, games and movies.

Besides YouTube, Pansino has released many of the well -received cooking books, which expanded its NERDY NUMMIES brand. It also sells baking tools in many retailers, such as Amazon.

Other YouTube owners have ventured on cooking tools and food products as an additional revenue. Among the prominent examples of Cook and the author Andrew Raya, known by the Babish pseudonym, which he launched Al -Sabrish cooking tools The brand in 2021, as well as Rhett & Link, who sells Mishmash pills.

Michelle van

Michelle van She gained fame in 2007 with her makeup lessons, becoming one of the first beauty influencers who have effectively made her content. In addition to her successful career on YouTube, she participated in establishing a beauty subscription service IPSYWhich has become very popular. It also has its own makeup line, Em Cosmetics.

Hoda Katan

Huda Kattan Huda Beauty was established in 2013. It sold a minority stake to TSG Consumer Partners in TSG in 2017, but it bought it in June after the investor pressed to bring the top leadership with its vision of the fast brand, which reports Hundreds of millions of dollars In sales every year.

Many influencers have created their brands. Other well -known brands of makeup launched by YouTube Jeffree Star Cosmetics and Tati Beauty.