YouTube tests a distinct subscription layer of two people

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The company confirmed to YouTube the test of a two -person subscription plan in the selected countries. The layer is tried in India, France, Hong Kong and Taiwan.

The news was reported for the first time Money control.

“We are trying new ways to provide more flexibility and value to our excellent subscribers, including the presentation of a distinct plan of two people in some countries, allowing two people to participate in a reduced cost,” YouTube spokesman said in a statement to Techcrunch:

Like the subscription layer in Dotify, the new YouTube plan provides two people who live together to reach Premium at a reduced price. The plan targets people who want the benefits of Youtube Premium, such as advertising -free viewing and rear play, without adhering to a complete family plan.

As for YouTube, the new plan will allow it to increase subscriber numbers and may gain more revenues. For example, people who may have canceled their distinguished plans After prices have increased in recent years You may decide to participate in a two -people reduced plan.

The launch of the test comes at the time of Google owned by YouTube to diversify its subscription offers. In March, new YouTube released The distinctive subscription layer is called Premium Lite This allows users to watch “most” ads free of ads for $ 7.99 per month. The plan is currently available in the United States, Australia, Germany and Thailand.

At that time, the company said that YouTube Music and YouTube Premium subscriptions reach more than 125 million users worldwide, including experiments.

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As with any other test launch, it is not known when or if YouTube is planning to present the two -person distinguished plan on a larger or in additional countries.



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