YouTube sees the increase in advertising revenues to reach approximately $ 10 billion

YouTube continues to drive in the broadcasting market, with advertising revenues increased by 13 % on an annual basis, according to Alphabet, the parent company of Google, in it, The second quarter profit report Released on Wednesday. This growth is 9.8 billion dollars in YouTube, up from $ 8.7 billion in the same period last year.

The company exceeded the expenses of analysts slightly, which expected the revenue of the YouTube Q2 advertisement by about $ 9.6 billion.

For years, YouTube was striving to capture a larger share of TV advertisements, especially with its popularity growth on television, as it represented a large part of its scenes. A The latest report from Nielsen He pointed out that YouTube holds the largest semester of TV watching for three consecutive months, representing 12.4 % of the total audience time spent on watching TV.

In response to the success of YouTube, competing broadcasting services, such as HBO Max and Amazon Prime VideoIt has increased their advertising strategies, and increased ads to stimulate growth. In addition, Netflix appears as a major competitor on YouTube, especially after she announced its intention to double its advertising revenues during the year during the company’s profit call last week. Although Netflix did not publicly reveal its advertising revenue numbers, an analyst from Madison & Wall Estimates It is about 3 billion dollars.

In general, Alphabet reported strong results, with a total revenue reached 96.4 billion dollars in the second quarter, which represents a 13 % increase on an annual basis.