YouTube Good Good Golf announces historic apparel partnership with golfers on the PGA Tour

Golf has evolvedlike many sports, is in the field of content creation, where various social media channels and pages are created to grow the game and build brands.

One company that stands out above the rest is Good Good Golf, a leading group of golf influencers who have captivated the game and has 1.72 million subscribers On YouTube Along for the ride.

The apparel side of the company has just made history.

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Good good golf It announced that it will sponsor professional golfers on the PGA Tour and beyond, marking the first time a YouTube-based brand has built a business this strong to officially partner with top-level players.

Founder and CEO Matt Kendrick spoke with FOX Business Digital about this exciting announcement that will feature Joel Dahmen, a fan favorite thanks to his involvement in the Netflix docuseries “Full Swing,” PGA Tour newbie John Buck, Bo Hossler, Willie Mack III and Michael Block.

Good Good Golf has strong golf partners like Callaway and their apparel has been featured in DICK’S Sporting Goods and Golf Galaxy.

However, Kendrick hopes the main takeaway from this sponsorship with Tour players is that Good Good Golf is much more than just a YouTube brand selling merchandise.

PGA TOUR rising star Joel Dahmen drinks crowd favorite Bushmills Irish Whiskey on the course

“Ultimately Good Good’s goal is that we want to be one of the top five brands in golf,” Kendrick said. “So, part of that strategy is that we did it unconventionally with YouTube and the content that we were doing. But obviously we’ve gotten to a point where we now want to get into the more traditional golf space, and sponsoring athletes on the PGA Tour is a step in that direction.” And we’re excited to be in a place where we can do that and put our product at the highest level of players on the PGA Tour.

Kendrick realizes that the stigma of being a “YouTuber selling merchandise” needs to be dismantled layer by layer, but this is a big step in the right direction.

“Everything we do, we want to be fun in the golf space,” he said. “That’s what we do on the YouTube side. But we also want to be taken seriously in the product and brand areas of golf.”

For players, what’s interesting about joining Good Good is the fact that they won’t be wearing merchandise and playing like many others do with their own brands. They will engage with YouTube content, which in turn will continue to grow their personal brands.

“It’s not just about them wearing it. Yes, we want them to wear the product, but we also want them to engage with our content,” Kendrick explained. “So, I think that’s the other thing you’ll see – how can we integrate them into what we do. They’re all excited about it. They see what we can bring to their personal brand because we have a platform that no other golf brand has. We offer something different, so That’s another part of the piece right there.”

As for Dahmen, he’s somewhat in the headlines with this announcement given his recent fame with “Full Swing.”

Dahmen is someone who comes in stark contrast to famous golfers like Jordan Spieth, Rory McIlroy or Justin Thomas – guys who live and breathe golf at a very technical and highly competitive level at all times. His nonchalant attitude, despite certainly wanting to win every event he entered, made fans quickly latch on to him.

With the Tour Championship hosting its first-ever “Creator Classic” tournament this year, and quality golfers participating, Dahmen was a PGA Tour player and was part of the broadcast team during the event. Once he completed his duties there, he met Kendrick.

“After the event was over, and we were in the hotel lobby, we sat there and just talked about his career,” Kendrick said. “He was very interested in what we were doing on the upside. I think he saw the value he got from Full Swing, and being able to leverage that with us was very interesting to him. So, that’s where the conversation started, he was actually on the channel at Early days of 2021, and we had Joel and Won the following week.

“He’s the perfect template for us because he understands that. He understands what that means, and his personality can shine through content like ours. On the PGA Tour, it’s all about the golf. You don’t see interactions or personalities a lot. ‘Full Swing’ showed a little bit of that With us, you get to see the full range of what these guys have on the personality side, and I think it’ll be interesting to see all these guys show up and interact with our team.”

The same goes for Block, the head golf professional at Arroyo Trabuco Golf Club, from whom he has been receiving text messages. Michael Jordan and others after finishing T-15 at the 2023 PGA Championship, where he famously hole-in-one with McIlroy as his partner on the final day.

Block has been involved in many things since then, including joining the Good Good team last year.

“He was with us last year, and he was great because he was interested in the content,” Kendrick said. “He’s been to a bunch of events we’ve organised, and Blocky is always the best.”

Buck and Hossler have both been on the channel as well, and as Kendrick mentioned, understanding what the Good Good brand can do for their personal brands on tour goes a very long way.

“I think what you see from all professional sports as well — it’s not just golf — you see that all these athletes now care about their personal brand,” he said.

“(Heisman Trophy winner) Travis Hunter is a great example. All of these guys start building their brands at a young age, and everyone starts out different than they did before. They really care about this, so that’s where we’re at everybody.” Trying to be a content creator, no matter who you are everyone is trying to build a brand online, and fortunately for us, we’ve established ourselves as a great platform in the golf space with all these positives in it so that’s a big win for us and a big win for them because everyone cares. Now with their personal brand in a different way than they did before.”

Finally, these products that will be offered to these players on the tour are inexpensive items with the Good Good logo on them. Kendrick’s background is in product development, and he has driven high-performance equipment since day one of his brainchild.

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“I think the thing is that people don’t realize the team we have behind the production side of it,” he said. “We have a really strong development team, so everything is designed and developed in-house. We have designers and product managers from Louis Vuitton, Fossil, JCPenney – and our team works on some of the biggest names in apparel. And that’s not all we do is put our logo on some products from a catalog from Asia or something like that, that means we’re evolving from the ground up, and that’s been the case since day one.

“I don’t think this is something the public realizes. They just think someone else is developing it for us, but that’s not the case.”

Good’s evolution from a YouTube sensation to a powerful performance-driven brand in the gold industry has built a huge fund for themselves through these groundbreaking partnerships.

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