In an attempt to promote younger users amid a decrease in the user’s participation, Tinder announced on Tuesday the launch of the new Double Date feature, which allows users to cooperate with friends and chat with possible matches together.
Double Date allows users to communicate with a friend and browse other users who are shared by one of their individual preferences, such as sex and sexual inclination. When one person receives a pair of a match, a group chat begins with all the four participants. Users also have an option to admire an individual definition file inside the match if they prefer individual chat. Users can invite up to three friends to join this new dating experience.
By encouraging users to double history with friends, this approach aims to reduce pressure and anxiety often associated with individual acquaintance, creating a more comfortable environment for all concerned.
“In the early test, users have constantly told us that they feel more comfortable to be the original themselves when calling as a husband with a friend, which often led to stronger participation,” said Cleo Long, head of the product marketing. “Format coordination helps to break the ice and makes it easy to plan unofficial meetings, whether they are developing into romantic friendships, contacts or something between them.”

The launch of this new feature is the parent company of Tinder, The match groupReporting a 5 % decrease in the payment of subscribers, which decreased to 14.2 million in the first quarter through dating applications.
Double date may be an attempt to restore these users as they also attract them. According to the company, the early test results were promising, as approximately 12 % of users who accepted a dual history call until they were either new users or returning.
Additional interior data shows that individual users who participate in double history chats have sent 25 % more messages on typical individual conversations. The size of the messages in these group conversations is found by 35 %, especially among users under the age of 29.
The Double Date feature was tested in selected markets, including parts of Latin America, Spain and Northern European. A global feature of the feature has been set for the month of July.
There was increased interest in dating experiences towards the group, with similar applications such as fourand TwelveAnd Suspicion Success in this place. It is worth noting, a ReporT from App App, which depends on the UK, the 1828 chip that 48 % of the respondents of Gen Z believe that double dates can reduce anxiety.
In addition to a double history, he has long referred to other features, such as Detail maker and Share my historyShe told us as similar options that help “convert dating into more than one group sport.” He indicated for a long time that the recent Tinder report found that nearly half of the individuals are asking for support from friends when moving in the dating scene.
The feature also seems to depend on previous concepts, including earlier Tinder SocialBut it focuses more on creating a dangerous and comfortable dating experience instead of parties atmosphere.
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