XSOLLA cooperative with Appsflyer to provide analyzes of web stores

XollaThe game in the game, I made a partnership with it Appsflyer To provide analyzes for web stores as an alternative store for Devs.

Appsflyer focuses on measuring mobile devices, support, and data analyzes. The enhancement of the XSOLLA and Appsflyer Partnership provides improved visions of gaming visions and a simple activation of his web, which is available all over the world as alternatives to traditional application stores.

The partnership also provides solutions to face the challenges of measurement and support via platforms. The partnership includes two options for integration: server to S2S and web integration for mobile game games.

XSOLLA and Appsflyer have been closely cooperated for more than a year to develop two designated integration that address important challenges in the mobile device market. This integration provides gaming developers comprehensive data about the user’s behavior, the campaign’s performance, and the reinforcement of revenues via mobile and web platforms.

The activation is clear and direct and does not require any coding of developers – all sizes can allow these tools directly in XSOLLA and Appsflyer Publisher accounts. This approach highlights the commitment of Xolla to simplify complex operations and support the success of the developer.

These integration addresses two major challenges in the ecosystem of mobile games: reliable lifelong value (LTV, or the amount of money that users given over the course of the application) and return of spending (ROAS) via platforms and a careful web store tracking the advertising campaign. Developers can manage small activation directly through their accounts through a simplified activation process through the Publisher XSOLLA account and Pubsher Appsflyer account.

The integration of the S2S mobile applications allows the LTV and Roas full purchases to the application on the application and on the web store. The purchase of the web store is measured as events within the app.

Appsflyer attributes each purchase to the number of mobile phone applications, the user’s acquisition, and the re -sharing campaigns to help provide a full user trip of the circumambulation, and the full return on investment (ROI). The preparation process is simple and does not require any technical experience, which makes it accessible to all mobile developers through Xsolla’s and Appsflyer Publisher accounts.

Web integration activation is designed to measure and evaluate marketing performance, advertising conversion rates, high -performance advertising creativity, and targeting web stores using the XSOLLA creator. The developers can easily enable this function, allowing them to measure the effectiveness of advertising campaigns that lead traffic to their web stores through XSOLLA and Appsflyer accounts.

“The XSOLLA web store has made a revolution in the mobile phone games development industry, as more than 500 web sites have been created,” Berkeley Agens, chief marketing and growth employee, said in a statement. Previously, traditional mobile measuring tools were not suitable for this scenario. This integration with Appsflyer bridges the data gap between web stores and mobile applications, providing game developers a full view of LTV and Toi in general. ”

He added: “This cooperation confirms the commitment of Xolla to simplify the complications of our partners in the mobile phone game and enable the most intelligent business decisions based on the full data flows through the player’s trip.”

“In an increasingly advanced and dynamic ecosystem, understanding the full user journey via mobile and web is very important for developers looking to improve performance and increase revenues,” Adam Smart, the Appsflyer Game Manager, said in a statement.

He added: “By combining the experience of Xolla in trade with the capabilities of pioneering analyzes in Appsflyer, we will see a smooth measurement of the main organization and its chain of transmission, giving developers visions who need to pay more intelligent decisions and speed up the industry. These integrations guarantee that developers can focus on creating experiences Exceptional games, knowing that their successes are appropriate.

The game industry, especially mobile games, requires increasing tools that provide clear visions of the player’s behavior and enable the measure of the exact campaign performance via platforms. These solutions help developers to improve participation strategies and investment returns, enabling developers to focus on creating exceptional games experiences.

Web stores are part of the world of omni-channel channels

“We are heading towards a world of multi -channel channels with a mobile phone in the center. Appsflyer develops the strategies and road maps of the products for this world, as developers applications will need to know how to perform their games through different platforms. With web stores, developers will be able to get to know their customers more and ask them whether they want to participate in sharing data about their preferences in the game. This is an opportunity to learn more directly about customer tastes and how to target them through the recommendations of the application or the relevant game, as permitted under the regulations.

“We see a mobile central point in the world,” said Queen. “We have continued to discuss signal loss due to privacy, statute changes, regulatory changes, and what the Apple frameworks mean, and what will happen with Google, privacy, loss of growth and more.”

“We need to focus on multi -channel strategies and not multi -channel strategies, as it seems as if we have a mobile phone, we have CTV, we have outside the home” as parts of a separate campaign.

Quinn said that the company should see organizational environments around the world and see the tracks that companies adopt when it comes to marketing and privacy.

“There is a lot of fragmentation,” he said. “We have a layer at the top you wipe and allow you to do a set of your models. They have a lot of first -party data. We have developed strong probability modeling, which was safer safe.”

He said that such solutions are now more prevalent.

“We have built these different measurements for different types of campaigns on different platforms,” ​​Queen said. “Then we built a royal modeling capacity that we call like the individual source of the truth, which removes all these installations and events. Now you have one real reading about your work if you are a player, and this provides clarity.”

The company can provide a worthy measurement measurement and an independent and unbiased vision of how applications and games through various channels, as it does not have an investment from a media company.

“They see this as very accurate and very reliable. Then, if they have one point of view of their work of all these different segmented media,” Queen said. “It is easy for them to invest and then it is easy for them to obtain the purchase of financing, from marketing, from growth teams.”

He added, “We have designed the capabilities of measuring size in a world less than IDFA for four years. The flour in this world.

Now web stores seem more applicable, easier to stand, and can be another source of measuring performance on mobile phone marketing.

He said: “The web has now become a channel where many mobile companies are thinking that it will go to find new users and bring them to their application environment.” “It is part of the flow of their own acquisition, and so with the passage of identifiers, analyzes across these different platforms become easier, because you do not deal with the unique identifiers of the platform. So you are now dealing with collected data collections across multiple platforms. So, a long short story, I think One of the things that makes us enthusiastic about growth, and it may be a different approach that we follow from others, is that we have a very strong foothold in the mobile phone.

Regarding the third -party application stores (such as the epic games store), Queen said, “My point of view in this matter is that it is exciting to think that there are third -party applications on the horizon, and if EPIC will go planting this flag – and they are the ones who really defend it – The door can open for more, depending on the region, organization, etc.

He said: “What we see is an exciting opportunity is that these stores will need to support the measurement. These must be new environments where consumers have options, and when this is the case, there will be advertising and liquefy options.”

Quinn said these platforms still need an independent and unbiased measuring company.

“We are excited about the potential of not only two types of stores for mobile devices and more consumer selection,” Queen said. “It seems that there should be more (third -party apps) more than it should.”