Xiaomi launched the Xiaomi 15T series of smartphones as it continues its global expansion.
Xiaomi
Munich – Xiaomi On Wednesday, the first international appearance of a large number of new devices and devices with its smartphones appeared in the center, where the Chinese technology giant was set to the Samsung challenge directly.
Beijing, which is taken by Beijing, installed from the Xiaomi 15T series, which includes two smartphones-Xiaomi 15T and Xiaomi 15t Pro-during a launch event in Munich.
The devices, which are 649 euros (766 dollars) and 799 euros, respectively, continue the Xiaomi strategy of bringing phones with the latest specifications to the market at a competitive price.
Xiaomi spoke to the triple camera system, the large 6.83 -inch screen and a large battery energy, as it looks at the appointment of devices as a potential competitor for the Samsung chain of medium -range and a series of smartphones.
For comparison, S25 starts from Samsung from 799 euros, while its upper device, S25 Ultra, starts from 1,249 euros in Germany.
“15T is basically a cost -cost pioneer with advanced features, but the price is half of the best excellent devices,” Brian Mae, Vice President of Device Research at Data Corporation, told CNBC.
Over the past few years, Xiaomi has expanded its geographical mark and shows to include everything from washing machines to electric cars.
In Europe, Xiaomi strengthened itself as the third largest smartphone operator according to the market share, behind Samsung and Apple, with a mixture of advanced and medium -sized devices that provided a strong challenge to the giants.
Xiaomi launched the most expensive Xiaomi 15 phones earlier this year. In China, it is preparing to unveil the 17 series of devices, which will be the leading.
“Xiaomi 15t is another important step for Xiaomi in its specialization strategy, especially trying to get the most sensitive budget buyers, focuses on specifications who still choose an extremist device, Runar Bjorhove, an analyst in Canalys.
“One of the main strategic concentrations of Xiaomi in taking over the upscale party.”
But the company has greater ambitions. On Wednesday, Xiaomi announced the global launch of the Mijia IT on home appliances, which includes the refrigerator, washing machine and air conditioner.
It is a direct step from the Samsung players. South Korean technology giant sell products all over the world that extend from devices to smartphones and television devices.
“The Xiaomi naturally puts pressure on any competitor in the sectors it enters, given its operating model for good quality aggressive products,” said.
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