Why will the head of ads at NBCU Alison Levin will be betting 2026

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Good morning! Certificates start in the Deddy experience for sex traffick luckNina Ajemian reports from NBCunivesal introduction – where Execs is a larger and better studio than ever before.

In advance and personality. Between Seth MacFarlane, NBCUNIVERSAL drew an unforgettable year vision in the studio “Drop it like it it it hot”.

Donna Langley, Chairman of the Board of Directors of NBCunivesal Entertainment and Studios, is the only woman who runs an old studio in Hollywood. The stadium has made that the best NBCUNIVERSAL days are advancing – as it approaches the 100th anniversary in 2026. NBCUNIVERSAL achieved $ 3.76 billion at the global box office last year. “In a moment when attention is attracted in multiple directions, our ability to cooperate through the company and work together to achieve a common goal is our great strength,” Langley said. “This begins with our first strategy for excellence, and investing in strong stories and signs that inspire fans everywhere in several ways.”

At the forefront, NBC Talent Tina Fey and Amy Poehler have long announced a Centennial Cene TV for the network. NBCU has shown trailers for new TV programs, such as All her mistake With Sarah Snok and Dakota Fanning and “Burbs With Palmer cake. evil Director John M. Zhu examining the trailer is very expected Bayers: For goodWith the total $ 754 million in the box office offices around the world since its opening in November 2024. In addition, it was announced that Senteha Evo and Ariana Grande will have songs of direct TV music in November, which will be broadcast on NBC and Stream on Peacock.

Despite the separation that is waving on the horizon of cable assets in the media company – which will form a new company called Versant (and gives Langley more responsibility) – NBCU still sells its entire wallet to advertisers. Before the presentation, she spoke with Alison Levin, the head of ads and partnerships, about how she thinks about advertising in NBCU.

Levin joined the company in 2023, after he worked as the Vice President for Global Advertising Revenue at the TV broadcasting company year. Now in NBCU, it supervises the agency’s partnerships, diversifying customers, “vertical”, or focusing on marketing on a specific industry. Part of its job is to translate those things for consumers. “Consumers have a relationship with IP, not the delivery mechanism. Wake up, and think about this funny passage that you saw SNLBut you do not like, have you seen it written or watched on the peacock? “

Levin also thinks about live sport and how to maximize their advertising capabilities. She says NBCUNIVERSAL used software ads for the first time in the Olympic Games last year, which was a “test experience” for future living events. Starting in 2026, the American Professional League games come to NBC and Peacock, with Michael Jordan joining as a special cover for coverage. Lanley told advertisers yesterday that the American Professional League games will create an aura on the entire entertainment schedule. “

Besides the content list, the events of the events will maintain NBCunivesal and its advertising team next year. Football goes on Sunday night directly to Bravocon (annual festival Real houses Fans), followed by lighting the Rockefeller tree, Winter Olympics 2026 in Milan, Super Paul, the American Professional League, and the World Cup.

“It is an incredible opportunity for advertisers to tell their stories at all ever,” Levin says.

Nina Ajamia
Nina.Ajimian@Fortune.com

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