Why Mark Kobe is betting on Big Pharma – and winning

Mark Koban is famous for the mission of “Shark Tank” for 16 years, and as the former owner of Dallas Martericks, he is now turning his attention to another project that creates the prescribed drug industry. I am tired of High pricesLack of transparency and lack of low -cost recipes, billionaire went to war with Big Pharma and launched Mark Cupan Costplus Drug Companyi with his co -founder Alex Osmanski, PhD in Medicine, PhD.

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While the Cuban was only in this industry for a short time, It already provides patients with money and switching matters in the industry. Here how and why he wins.

According to the mission of CUBAN on Mark Custplus Dru Prig Company, it deals with the specialty Problems with large Pharma By detecting the amount of medicines in reality and providing affordable prescriptions, the price of medicines stops increasing the insurance price.

“Cuban tactics are simple, but genius,” the finance expert said. Andrew if the morning. with Be fluent in financing. “Since my years that I am analyzing business models, the most effective approach is to overcome the complexity – which is exactly what he is doing.”

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According to Locenau, the Cuban Basic Transparency Strategy works.

“Through my experience in working with pricing models, these signs are 15 %, in addition to pharmaceutical fees worth $ 5, in addition to the $ 5 shipping model tearing the secret veil, which has benefited from pharmacy advantages (PBM) for decades and works.”

But pulling the curtain on pricing is not the only thing the Cuban does. It uses a multi -side expansion strategy.

“The last time I reviewed their operations, Cost Plus was measured from 111 drugs to more than 2,500 medications,” Lukeenau added. “This is a tremendous growth in just two years, and now they move to manufacturing and imports – I exploded when I saw them importing $ 15 for penicillin to compete against PFIZER with a value of $ 500.”

The Cuban is not the first person to admit the unethical Big Pharma methods. Many politicians, such as Senator Bernie Sanders, actor Jean -Shakovsky, and Senator Elizabeth Warren, have criticized pharmaceutical companies to avoid federal taxes and wandering prices, but the Cuban approach is different.

Here is the reason for his work, according to Locenau:

First, he has full financial independence – and he benefits it brilliantly. With 6 billion dollars Net valueIt cannot be purchased or pressed in submitting such as previous disorders. Of my notes on the industry, this is crucial when facing the well -established players.
Second, the structure of his company as a company of great benefit. I have worked with traditional companies and continuous pressure to kill quarterly profits Most of the reform efforts. But Cost Plus can give priority to social effect on pure profit.
The third factor – this is a decisive matter of my analytical – is to focus on the Cuban laser on transparency as a basic weapon. I tried other disturbances Complex technological solutions Or complex business models. But the Cuban realized that just exposing the real costs would force the entire industry to change.

Pharmacy advantages work as mediators between health insurance plans, pharmacies and medicine manufacturers. PBMS can Impact on the price of the drug It has faced concerns about their market power and conflicts of interests with financial incentives, for each Commonwealth Fund.

At the Pennsylvania University Committee, a discussion on drug pricing, Cuban said he was trying to reduce the role of PBMS.

Lokeenau views are in line with the Cubans. He said: “The transformation of PBMS from price negotiations into profitable monopolies was a catastrophic of healthcare costs.”

Lokenauuth gave an example of his personal studies. He said: “A real estate is marked at a real cost of $ 10 of $ 100 through the PBM system. PBM then” negotiate “to $ 50 and the credit for” saving “$ 50 – while continuing to charge the actual cost five times. I saw this style repeated countless times.”

The transparent Cuban model displays these signs of what it is – extracting pure profit without the value of adding and this is why the industry is fighting against it.

“Its strategy of spreading full price lists is the right way to break its power,” said Lookenau. “Think about it in this way – PBMS thrives on the lack of consistency of information. When the cost appears in addition to the cost of $ 1,000 costs $ 15, this entire system begins to collapse. It already imposes changes and my expectations, this pressure will only increase.”

Cubans focus on implementation on innovation and not doing anything new – it only removes the cloud of confusion to the Americans, giving them a financial break on medicines and overcoming the medium. “Simple but revolutionary,” added Lookenau.

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