Why is the summer song of nearly 30 years – and what is related to the nostalgia for Gen Z for “Summer of the nineties of the nineties”

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“Because I do not think they will understand,” Johnny Raznik slowed down from Go Goo Goo Go brilliantly in “Iris”, which dominated the graphs from April to July 1998. He was singing from Nicholas Cage and MiG Ryan Al -Malak/Human Romance in.The city of angels“But after about 30 years, he sang for millions, and many of them are Gen Z.

Google The newsletter reported on September 3 that the attention of the search for “Iremore dolls Go Goo“He was 15 years old, and as of last week,” The Best Song Looking for Summer “was on. SpotifyIt was the top 25 global blow for several months in a row, Wall Street Magazine I mentioned In late August, until it reaches No. 15. This phenomenon is not just algorithms or opportunity – it is the product of a greater cultural moment driven by nostalgia and the changing ways we communicate with music. Gen Z, a generation that has already been defined through a very nostalgia to nostalgia, has circulated the concept of “summer of the child in the nineties”, and it dates back to a time before social media and smartphones-the time specified for the largest success of Gu Go.

Viral mutation of “iris”

A lot of renewable momentum of the song can be tracked to a viral moments, such as Goo Goo Dolls in Main festivals like Stagecoach On American Idol The final season. Tiktok directions that include both the original shots and covers have also prompted “IRIS” to the new global broadcasts, with More than 5 billion streams Throughout the world, away from the supreme result of the band on Spotify. Tell RZEZNIK Australian outlet Noise 11 His band must play directly and “so we win a livelihood.” With “Iris” on the millionaire broadcasting brand at that point, he added: “You make foolishness for broadcasting. People broadcast your songs and do not earn money.”

“No one earns any money from selling records anymore because no one is buying records anymore. You are making foolishness for broadcasting. People broadcast your songs and do not crave any money. You must go out and play. This takes a lot of time. I just think that the work has changed a lot. It is not as fun as it was,” says John.

The strange power of a three -year -old song dominates the summer operating lists is not a coincidence. He also explored the esteemed music critic Simon Reynolds in his impressive work 2010 Retromania: Pop addiction to its pastand We live at a time when cultural production is increasingly fixing to the old recycling instead of inventing the new. Reynolds argued that contemporary pop is not related to innovation and more than that about reconsidering previous contracts, lack of clear ages, and standing on the identity of the present. It is far from the only cultural view that discovers the recycled strike.

A few years later, in 2014, culture The scene, Mark Fischer (who later committed suicide after a long battle with depression), released an articles, My life ghosts: writings on depression, research science, and missing future. Among many unforgettable phrases, the concept of “slow cancellation of the future” presented: the constant feeling that the time repeats itself and that new ideas stop in favor of familiar comfort. According to Fisher, our cultural imagination is increasingly attracted to recycling previous successes, not only in music but in movies, fashion and art. The result is the present chased by the ghosts of the previous contracts – where the future faded to a “recycled gift” and our continuous search for the grandmother is often satisfied with what we already know.

Gen Z’s 1990s Hanin

These ideas play more clearly in modern consumer trends, especially between Gen Z. For many, the 1990s symbolize a era before smartphones and continuous communication – a time when the summer consists of cycling, ice cream and garden trucks, instead of endless notifications and screen time. The “summer in the nineties” reflects the longing for non -structured play and analog pleasure, as parents and youth alike try to re -create freedom and creativity that they link to the age before digital.

Google mentioned that “”90s summer“I reached the highest level ever in June, and” the nineties of the last century “was a intermittent search process in July. It has similarities with similar research:”The summer of the brutal child“Who encourages parents to stop tracking their children in every movement (with technology that was not available in the 1990s). They communicate with another time with less technology, when“ Iris ”was playing on a ring over and over again on VH1. For Gen Z, who has never experienced the 1990s, but arose with its influence, reconsidering this past through music such as “Iris” is escaping and rebellion against digital fears.

When Gujo played dolls, with the opening of the dashboard, the role of the Greek Berkeley Theater in September, Chris Karaba commented in the EMO band on all teenagers who were heading to the TEES band in the crowd. “Do they even have MTV anymore?” Ask Comments on the stage I reported SF Gate. Then he explained to his fans: “Families are used to watch TV jointly. It was like a big shape Tiktok.” SF Gate noticed that the crowd grew out loud overwhelmingly for the closing number of the width: of course, “Iris”.

Noraotti from Ranger He argued on September 3 that the summer of 2025 lacks the distinctive “Summer Song”, with recent examples including “Old Town Road”, “Despacito” and ancient classics including “Hot in Herre” Nelly and “Summer nights” from fat. She said it was a summer “without unilateral cultivation”, and many competitors were deprived of an opportunity to control the air waves that were available to Goo Goo dolls the first time, in 1998.

But somehow, “Iris” managed to control a different type of Airwave in 2025, as it appeared as a strange way suitable for a world where the Reyroldia prophecy of Retromania is more than ever. If Mark Fischer is also right that the future has been canceled, Goo Go is another lyrical, from 1995’s destruction.nameIt also comes to mind: “Restarting everything has become our history.”



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