Over the past year or so, many European betting operators cut their relations with the United States and left the market.
This comes at a time when the market, especially sports betting, flourishes in the United States. After the Supreme Court canceled the Vocational Sports and Intisphans Law in 2018, the states throughout the country approved laws to legitimize sports, with the prosperity of many operators in the United States.
In 2025, the Al -Rahan Sports Market is expected to reach $ 18.51 billion, with revenues between 2025 and 2029, an annual growth rate of 7.89 %.
Although these numbers seem attractive, a number of European companies have recently bent.
Any European betting players left the United States?
It returned in July 2024 when the parent company of betting and sports companies, Super GroupIt announced that it would leave the United States sports book market due to the lack of a profitable path.
The company owns Betway, a leading company in the field of betting and sports online, as well as the online multi -brand casino.
The German brand Tipico has announced an agreement to sell its American sports book and the online casino platform in June 2024, with the Leavegas group, part of MGM Resorts International, its purchase.
The Evoke brand, which was previously 888 Holdings Limited, participated in its strategic review of the American B2C in March 2024 before it was later announced by selling US B2C assets in the same month.
Betfred SPORTSbook is another that has announced plans to formally close sports in Pennsylvania, reporting this in July this year. The brand started invading in the United States in 2020 and signed a partnership in Wind Creek Bethlehem.
Earlier in the year, in January, Betfred left from Nevada after other exits in late 2024.
Why do some operators choose to change their focus?
Although not every operator came out transparent about the reasons behind this, some of the common preliminary details when issuing updates.
The lack of a path for profitability
When announcing for the first time their intentions to leave the United States, Super Group said that the decision to close sports books in the nine states in which it worked came after “completion of a large -scale internal review.”
The CEO, Neil Minash, commented that the review led them to their inability to “see a long -term path to profitability for the sports book producer.”
While the company chose from the perspective of the sports book, it continued its presence in the country.
A year later, in July 2025, Super Group said it was making The decision to get out of Igaming In the United States. “However, the recent organizational developments, in addition to the continuous evaluation of the requirements for allocating capital, have led us to believe that our strict minds of the return on capital will not be fulfilled in this market anytime soon,” the executive director said.
“Intensive competition,” the operator says.
When Evokee participated in that she was a strategic review of its operations in the United States B2C, some insight showed how the company committed. Later, I announced the sale of American B2C assets to Hard Rock Digital.
“The total profit margin in the United States is lower than the group level, which reflects the large direct costs of work in the market, including duties, market access fees and licensing fees, as well as intense competition from the current participants who suffer from capitalism,” the press statement.
“The group determined that its current structure will not improve the returns, and began a strategy for operations.”
The company’s 888 brand was active in four states, with Si Sportsbook and Si Casino in Michigan, SI SPORTSBOOK in Colorado and Ferjenia and 888 Casino in New Jersey.
“Intensive competition” is very clear, as some big players dominate the market. At the beginning of the year, Reuters described the widespread world of sports betting as “narrowing” as he mentioned that Draftks and Fanduel have about 80 % of the American market.
Those who have market dominance usually have the main marketing, product development, and scaling efforts, which can leave others on the back foot.
Not everything leaves, as rumors revolve around the big brand
Although there are a number of European betting operators who leave the United States recently, everyone has the same opinion.
In early May, rumors began to revolve around The Cots family, which owns Bet365You can consider selling partial or even complete work. The value of this may reach 9 billion pounds (12 billion dollars). Guardian I stated that the talks were held with Wall Street Banks and US consultants.
The company has achieved moderate success in the United States, as some wonder whether the company will eventually leave the United Kingdom to the American market.
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