Why did the HBO Max not to share the password yet

The gradual disposal of the traditional TV era is slowly but steadily, in favor of a future that focuses on broadcasting, for the better or worse. The broadcast and cables fell steadily every yearIn the sense that media companies must ensure that their broadcasting offers are increasingly profitable so that they can stay at the top of the game. An example of this, many broadcasting services have started to take strict measures to share the password in recent years. So, why did HBO Max not yet? We have an answer, but it is not necessarily an encouragement to consumers, and look at the big picture.

David Zaslav, CEO of Warner Bros. spoke. Discovery during the Goldman Sachs Technology Conference on September 10, 2025. diverseHe addressed the password sharing problem and explained why the company did not start taking strict action against that when it comes to HBO Max. This is what he said on this topic:

“We haven’t pressed the participation of the password and the economy yet. People have really started to love HBO Max. This is the key. We want them to fall in love with our content, with our chain, with the distinct offer outside the United States and then over time, it is a little difficult, with the password sharing, we will start pressing it.”

As Zaslav says, at the present time, they want to enter hooks into more customers at the present time. But he certainly does not rule out strict action against the password sharing, and for a good reason. Netflix added millions of new subscribers when it started Users who share passwords in 2023 must, unfortunately for consumers, the economy supports this strategy.

at present , Netflix is ​​the clear winner of broadcasting wars. Everyone else plays the knees, and shoots second place. Netflix 301.6 million subscribers, for each LetterolWhile HBO Max has 125.7 million, behind Disney+ (127.8 million) and Amazon Prime Video (200 million). So Warner Bros. Discovery has some land to replace it in this section, to make sure.

The industry has largely followed in the footsteps of Netflix, With Disney’s cracking on sharing the password on Disney+ and Hulu in 2024. The biggest problem is that at the present time, the broadcast is either profitable for some signs or very narrow. In a longer period of time, they need to be much more profitable. Zaslav, speaking also, explained that they hope that they will be able to raise HBO Max prices in the future as people begin to love service more.

“I think our ability to raise the price when people become more and more in love with the quality that we have and the series that we have and the offers that we have a real ability because I believe that pricing in all fields – there are not many players, to survive, just many players decided to drop prices strongly.”

“Consumers in America will pay twice for 10 years to the content,” Zasslav continued. On average, people spent $ 55 for content 10 years ago, content quality, the amount of content we get, and spending is 10 or 12 times, and they pay significantly less. I think we want a lot of consumers, but I think over time, there is a real opportunity, especially for us, in this field of quality, to raise prices. “

Nothing of this is especially encouraging for anyone who reads this, which is tired of increasing high prices for many services in the market. HBO Max has a few required offers that can make it necessary For many viewers, but what are the limits of that? At what point in price becomes non -essential? How many people are currently sharing a password ready to get their own subscription? These are questions that you will need to address a longer timetable.

Be reassuring, will not leave Zaslav and Co. Sleeping dogs. They will continue to increase profits little by little in the coming years. The signs raise prices little by little, and this is a kind of built -in the model at this stage. HBO Max will not be different.