Despite years The voltage and billions of dollars expenses, none of the car manufacturers in the world yet match TimingIngenuity in submitting program updates (OTA). Just as with your phone and laptop, updating the operating system allows the owners to upgrade their cars remotely.
Tesla presented OTAS In 2012, but now Elon Musk pumps these updates like any other car maker. “Tesla has once released 42 updates within six months,” says Jean -Marie Laper, Cto Copgemini’s CTO For Automotive, for WIRE. But for many other auto manufacturers, says Lapeyre, the OTAS ship, “Perhaps once a year.”
For traditional car companies, software, or until very recently, was still just one of the bombing components between many. On the contrary, for Tesla and other original auto manufacturers-including Rivian, Lucid, Polestar, Chinese and Chinese such as BYD, Xpeng and Xiaomi-it is almost the entire Shebang.
It is interesting that General Motors was actually the first auto industry company. Two years before TeslaBut it was limited to Onstar Telematics system. OTAS of traditional car manufacturers often add information and entertainment modifications, while OTAS is a first digital brand can be ports, increased range and reinforcement speed. They often distinguish gift features from vocal performance to real performance: Detroot upon request From Tesla, Luxurious suspension For the owners of Revyan, and Open the car over the phone From polystar.
The cars were on the exact processors Since the 1970sBut even traditional car manufacturers recently made their cars with programs aimed at staying unchanged to a large extent throughout the car for 20 years. Since 2021, the latest complications of vehicle software platforms increased by about 40 percent annually, according to estimates McKinsey. There are now 69 million cars capable of OTA in the United States. S & P Global.
This is amazing Compounds of knowledge softwareOr SDVS, will enhance car sales, Car industry companies hope. According to performance cards that measure SDV, Tesla lead the package. Gartner digital car industry index for 2025 Putting the manufacturers of Chinese EV NIO and Xiaomi in second and third positions, respectively. Intelligence wings They agree with the three to overcome. On the other end of the scale, semi -wings analysis, Nissan, Toyota, Mazda, and Jaguar Land Rover Liu at the bottom.
Savings and sale
It is done properly, not only the car user’s experience, but they can also reduce the cost of recovery operations for automobile companies. more than 13 million cars In 2024, it was called due to software related problems, an increase of 35 percent from the previous year. Before otas, and The average cost of calling cars It was about $ 500 per vehicle. OTAS may be wirelessly delivered, but it is not cost -free, either to the environment Or for auto industry companies –Harman carsIt is an OTA supplier, and it is estimated that it costs the auto company $ 66.50 per vehicle to submit a 1 GB update.
But the indigenous indigenous people are usually sending huge update files, because they are generally only able to fixed features (FOTA). These can update power engines, battery management and braking systems. Fota capabilities require cars – usually EVS – to have a good, continuous connection and great computing power, many of which are left for future updates. For example, the Lucid’s Gravity Electric SUVs are equipped with the latest Nvidia Orin-X processorWith 512 GB of storage on the plane, however the car system Fits only 100 GBLeaving Owdles from the room to update Ota at a later time.
With the revenue of Western Car Company, auto companies are looking to earn money from the subscriptions that support OTA. Give Tesla $ 2000, and, with Promote optional accelerationYour EV lock can be canceled on the air to become a faster frame than the mark. For another $ 10 per month, Tesla “Excellent Communication” package It adds broadcast data, live guard cameras, and other good things. Do you want what critics claim that the feature subject to complete self -driving (FSD) is under turmoil? It is for you for an additional $ 99 per month.
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