Why are the films of superheroes at the international box office struggle?

The box office scene has changed significantly in recent years. PandeMic Covid-19 has been forced to constantly change this industry, as Hollywood focuses more on broadcasting and theaters increasingly fighting for the relevant survival. Although this applies to all films, there is an increasing focus on declines when it comes to superhero films. These spinal films were the box office’s backbone for more than a decade. now? They are going down, and a great part of this is related to sharp declines when it comes to international ticket sales.

Take “The Fantastic Four: First Steps” as an example. In the latest weekend, the fourth in general, barely broke the 10 world people, reaching $ 18.1 million, including $ 9.3 million abroad and $ 8.8 million locally. I now got $ 468 million worldwide, with only 47 % of these funds coming from the markets outside the United States, which are flagrantly contrary to prenatal days. This decrease abroad, among other reasons, “Fantastic Four” means raising copper alarm bells in Marvel Studios.

Take even relatively modest success (according to Marvel) in 2011 “Thor”, which made $ 449 million worldwide. About 60 % of these funds, or 268 million dollars, came from abroad. We see this happens less and less, and this is a problem for everyone who only tries to produce a super -screen film at the present time.

None of Marvel versions of 2025 did not curse $ 500 million worldwide, and “Superman” will end as the largest super film per year with slightly more than $ 600 million when he said everything. exit James Gan recently operated a steel man for the first time on VOD More than a month after the theaters were hit for the first time, which means that its operation is approaching its end. As of the writing of these lines, “Superman” achieved about 57 % of its money in North America, which means that about 43 % of it came from another place around the world.

In contrast, “Man of Steel” made $ 668 million worldwide in 2013With approximately 57 % of these funds is internationally coming. This was the exact opposite of what we see now. Things are changing, and this is certain.

“He is not a big hero known in some places like Batman. This affects things,” Gan said in an interview with her recently with some places like Batman. Traded stoneTry to explain why “Superman” does not perform abroad. “It also affects the things that we have a certain amount of anti -American feelings around the world at the present time. It really doesn’t help us.”

Whether it is true or not, the numbers do not lie. But why is this happening? Why do the superheroes not hesitate with the global fans as they used to? As always, when examining something this complex, the answer is not simple, but there are reasons for change.

One of the reasons is the perceived quality. The Marvel’s Multiverse has not received the largest number of mass players such as before birth. This has led to a level of fatigue, and this fatigue does not know the borders. Next, though, there is the volume of Marvel output, which includes many Disney+ live shows. The president of Marvel Studios Kevin Feige For “Thunderbolts*” ($ 382 million worldwide) disappointment at the box office.

On the international level, Disney+ was not available in every country at all, and shows such as “Hawkeye”, “The Falcon and Winter Soldier” were shown as a home duty for films such as “Captain America: Brave New World” and “Thunderbolts*”. This was an obstacle to entering. It was also easy for people in the United States to abandon these homework, it was easy – if not easier – for others around the world to do the same. It is now Muslim, this is more than the Marvel case.

The capital faced problems with confused brands, as it was never unprecedented in DCEU in the way Warner Bruce wanted. For this reason James Gan and Peter Safran restores the capital worldBig to a large extent with “Superman”. But the new DCU must deal with the facts of the global theatrical market when they are.

The biggest issue is that the market has been reduced to a large extent since 2019, when it seemed that the superheroes cannot be stopped. Modern report It indicates that the box office will not reach the prenatal levels again until 2030 as soon as possible. This affects everything, including superheroes. Just look at last weekend, “Demon Slayer: Kimetsu No Yaiba Infinity Castle” achieved $ 31.3 million without any local imprint. Other international titles such as “War 2” and “Coolie” were in the top ten. Increasingly, the headlines that do not descend from Hollywood are more space.

China focuses much more on local visits instead of Hollywood versions these days. “Nezha 2” achieved $ 2.2 billion with almost all of this money from China. Hollywood can no longer rely on one of the world’s largest markets as a result. The war between Russia and Ukraine also had the consequences of the box office, as the revenues decreased in both countries. It is recognized that this is not at the head of anyone’s mind – right – when it comes to war, but this is true.

This does not mean that the strikes do not come because they do so completely. “Deadpool & Wolverine” achieved $ 1.33 billion in 2024With more than 52 % of these funds coming from abroad. But even that was a decrease from “Deadpool 2”, which achieved $ 786 million worldwide with the shy of 59 % of this money at the international level. 5 % here or there is a huge difference when we talk about millions of dollars. It becomes more important when we look at something like “Captain Marvel” achieved $ 1.1 billion, with more than 62 % of ticket sales created abroad.

This is something Marvel Studios and DC Studios need to accept it in planning for the future. Are budgets of $ 200 million when $ 600 million is the ceiling for the average superheroes? When more than $ 400 million is closer to average on a good day? Not everything can be the “Avengers” level. At the present time, the fact is that the aesthetics outside once are no longer given.