Where is the white lotus filmed? Koh Samawi, research and prices rise

Social media conversations about traveling in Thailand increased by 60 % after the first show of the third season of “The White Lotus” on February 16.

Data measured gossip on social media during the three days before and after broadcasting the show, according to the social media analysis company.

Emmy-winning HBO chain is expected to attract the interest of travel on the Thai island of Koh Samui, the latest preparation for the show-as it did with Maous, Hawaii and Sicily, Italy, in the first and second seasons, respectively.

The ability of the show to attract tourism interest in its photography sites is very effective so that it is known as the “White Lotus effect”.

“The White Lotus” was mentioned on social media approximately 1,385,000 times, about 500,000 unique authors from 16 to 26 February, according to Sprout Social. Most talks came from inside Thailand (86,016), followed by the United States (45,728) and Brazil (18613), the company told the company Travel CNBC.

She said that the talks got more than 8.4 million connections – most of them are likes, comments and stocks – of which 85 % were positive. However, for the jobs mentioned specifically Thailand, feelings rose to 99 %, according to Sprout Social.

This is important because reaching these publications is very wide.

Juliet said: “There were more than 775 million cases, as talks appeared indicating” The White Lotus “and Thailand in user extracts,” Juliet said. “For context, the population of the United States is just over 340 million, so in more than 2x this number, 775 million potential impressions does not indicate a strong direction on social media; it indicates a wider cultural moment.”

Data is based on social media conversations via X, YouTube, Reddit and Tumblr.

Juliet said: “People are not only talking about the show as something to see it, they are talking about it as a reason to travel to Thailand,” Juliet said.

Moreover, this season has something previously not – the power of the pop star.

Actors Lalisa Manobal-more known as Lisa from the K-Pop BlackPink collection. Manopal, which has about 105 million followers on Instagram, made her first acting appearance as “Mook” in the last season.

Interest for the search for Four Seasons Resort KoH Samui, offer The main photography site370 % increased in Hong Kong in January on an annual basis, according to Expedia.

In the two weeks that follow the first show for the third season, searches for trips to KoH Samui jumped by 115 % in Singapore, 95 % in the United States, and 70 % in Australia.

Reservation is also up. Since the first show of the season, Trip.com has seen an annual basis of about 30 % in flight reservations and hotels to KoH Samui, led by Germany, the United Kingdom and France.

“White Lotus effect” may promote interest in other parts of Thailand as well.

The short -term rental reservations in Thailand increased by approximately 500 % in the following two days, the first show of the third season, compared to the same period in 2024, according to the GUSTY property platform, which is booked by software on Airbnb and Booking.com, among other things.

The annual night-term night prices also increased-about 28 % of February of 2024, according to Guesty.

The average daily price in hotels increased by 10 % per weeks before the first offer of the season, according to Expedia. This is at the top of the high rates, which started to do so Climbing during the travel increase after guardianship.

“The White Lotus” may reinforce restaurant reservations outside the beaches of Thailand. The reservations in Thai restaurants in the United States increased by 16 % a week following the first offer of the offer, according to OpenTable.

“The 2000” Beach “movie led to a massive flow of tourists to Maya Bay, causing Severe environmental damageHe said Travel CNBCIn reference to the Gulf off the island of Fi Fi Thailand. “While increasing tourism brings economic benefits, the uninhabited mutation can lead to the consequences of turmoil, high costs of local population, and environmental degradation.”

Luilin said that Thailand should expect these challenges, enhance the lesser -well -known destinations and travel outside the peak, while considering visiting visitors to the fragile areas.

“In the end, the” white lotus effect “provides an opportunity for Thailand to reshape its tourist narration,” he said.