WhatsApp has ads now, but only on the update tab

It has been a long time – seven years ago dead first In fact – but the ads began to appear in WhatsApp as of Monday. They will only be visible on the update tab and the company says that those who use the app only to chat with family and friends will not see any change in their WhatsApp experience. The same applies to two new features: the channels and channels that were promoted. “We talked about our plans to build a work that does not interrupt your personal chats for years and we believe that the update tab is the right place for these new features of the work,” .

WhatsApp users will be able to chat with a company that uses the status tab to announce a product or service, according to Meta. The company says it will use some user data to target ads, including the language of your device, country or city, the channels you follow and how it interacts with ads. If you are The company will use your ads and information preferences through your identification accounts. Meta says he will not sell or share your phone number with marketers. He will not benefit from chats, calls, and the situation to target ads-they will still have a comprehensive encryption.

Case tab is valuable screen real estate. Meta says more than 1.5 billion people use it every day. The advertisement is still the biggest stream of the company’s revenue, so the only surprising thing about META begins to show ads in WhatsApp is that . After all, perhaps the company can do it in more ways to earn enough money to ensure parts of business that may take If they reach this point.