After years of providing free services without any bells attached, WhatsApp will now start displaying ads on the famous chat application. To be clear, users will only see ads on the status screen – the application takes Instagram stories.
So just like seeing an advertisement after watching some stories on Instagram, you will see ads on WhatsApp after passing through some case updates.
The company said that its advertising mechanism uses signals such as the country of users or the city, the language and the channels they follow, as well as data from the ads that users interact with.
Meta said that she does not use personal identification data, such as user phone numbers, messages, calls and groups to serve the targeted ads. If the user adds his WhatsApp account to the Meta account center, the company will use its account preferences to show ads.
The company said it allows companies and users to promote their channels, and the broadcast feature in WhatsApp, in the Discovery section, and that it will allow creators and companies specified to impose fees on users to cancel the insurance of exclusive updates on channels. The company said that these subscription payments will be facilitated by application stores.
Meta said more than 1.5 billion people use the situation and channels daily.
To date, WhatsApp has made revenues via its WhatsApp’s commercial platform and clicking ads to WhatsApp. Meta has been repeatedly mentioned as increasing revenue channels A few quarterly quarterly Profit calls.
Alice Newton Rex, Vice President of WhatsApp, said in briefing ads, an appropriate extension of the application revenue flows.
She said: “The new ads and promotion products were felt as the following natural development, and now that the scope of both companies has been expanded to help people discover companies directly inside WhatsApp. This is what we were increasingly hearing from the companies they wanted to do as well.”
WhatsApp said ads and these features will appear globally in the coming months.
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