Meta faces the largest existential threat in its history. After years of the Federal Trade Committee The social network in an attempt to relax on its Instagram and WhatsApp operations, the experience that will finish its future is under implementation. FTC V. Meta He started last month when CEO Mark Zuckerberg took the situation, and is expected to continue for several weeks.
FTC hopes to prove the American boycott judge James Bumsberg that the acquisitions of dead for her competitors are once Consumer hurt. Dead, and at the same time, This Instagram and WhatsApp were only able to grow to the services of users that date back to its investments in the past decade or more.
Although the issue is unlikely to be fully settled anytime, the experience has succeeded in discovering many new details about Meta’s internal works and its approach with potential competitors. A testimony from the former Execs, such as Instagram Kevin Systrom and Coo Sheery Sandberg long, threw a new light on the company’s past.
Former CEO Instagram speaks
Instagram 2012 acquisition on Facebook is an essential part of the FTC case against Meta. The government argued that Mark Zuckerberg bought Instagram in order to neutralize him as a competitor and tries to force Meta to strip him. So it was more than just lifting the eyebrows when the Instagram founder and former CEO Kevin SYSTROM took the position and did not come exactly to the Meta defense.
While Zuckerberg witnessed that Meta helped the growth of Instagram, Systrom Zuckerberg has seen that Instagram represents a “threat” to the growth of Facebook and the company’s resources intentionally as a result. Systrom said: “As the founder of Facebook, he felt a lot of feelings that one was better, meaning Instagram or Facebook.”
Sherrill Sandberg believed that Zuckerberg is paid for Instagram
Facebook decision to pay one billion dollars to Instagram – an application that has no revenues and shots a number of employees – seemed to be an incredible amount for many spectators at that time. Among them, though, was the former former Lieutenant Zuckerberg. The trial discovered an exchange between the two of 2012, when Zuckerberg asked if a billion dollars was paying it. she This “Yes, of course it is too much.”
However, on the platform, Sandberg said it was wrong. “I don’t think anyone today will say that we paid a lot against Instagram,” she said at the testimony Bloomberg.
Zuckerberg knew that the company might face disintegration
In a noticeable one Zuckerberg speculated that the company can one day face a monopoly control procedure that would force the company to strip Instagram. “I started wondering whether Instagram spinning is the only structure that will achieve a number of important goals,” Zuckerberg thought in an email 2018. “With the growth of calls to dismantle major technology companies, there is an unsuccessful opportunity to give Instagram’s and possibly WhatsApp in the next 5-10 years in any case.”
Zuckerberg looked at the friendly friends ’lists to enhance participation
In 2022, in the face of the increasing competition from Tiktok, Zuckerberg appears to be anxious that “the cultural importance on Facebook is decreasing quickly.” To address this, I suggest deleting the lists of user friends whenever every year trying to make people “start again”. Strangely, this plan was indicated as “double in a girlfriend”, like Business Insider .
Zuckerberg, apparently realizes that the plan was somewhat fraught with, even suggested that Facebook can test the idea in a “smaller country” first in order to measure the impact that may have on users. However, Tom Alison, who oversees the Facebook Facebook application, dropped it quickly. freedomZuckerberg’s news that the plan was not “viable”.
When asked about this directly on the platform, Zuckerberg said simply that “we have never done it.” However, the fact that it considers such a radical step. Zuckerberg put the idea in 2022, at a time when Tiktok was popular among us teenagers And he became more anxiously worried about Tijook’s dominance. In the same email, Zuckerberg also wondered about Alison about whether Facebook can move to a “follow -up form”.
Only the extent of their threat by Tikhak
Zuckerberg previously talked about how it was dead.“To admit the threat to Tiktok. But the FTC experience discovered new details about Meta’s response to the rise of the application. In its testimony, Sandberg said that Meta was actually pressure from Tiktok in 2018. male by New York Times. This effort witnessed that the company will employ more than 1,000 new employees to enhance the company’s video efforts.
Zuckerberg also touched on Tiktok, saying that the application soon became a “very urgent” threat to Mita. “We noticed that our growth is slowly slowing down,” Zuckerberg Referring to the rise of Tijook. This might seem amazingly for Zuckerberg, but his statements were also a strategy to defend Meta. Company Tiktok is a greater threat to her business from Instagram or WhatsApp at all, and he has it The government to claim that Tiktok is not a direct competitor.
Europeans do not buy ads free from Meta subscriptions
The European Union also adopted During the past few years, the new laws have forced technology giants to change their products in a significant way. For Meta, one of these changes was the addition of advertising -free versions of Facebook and Instagram, which is only available by participating in the European Union. The company started to introduce it in 2023 and cut its price recently .
But even as prices are reduced, it appears that subscriptions free of ads on Facebook and Instagram are unpopular. On the platform, the chief revenue official at Mita John Higmann witnessed that there is a “very small interest” in the plan About. freedom.
This article was originally appeared on Engadget on https://www.engadget.com/big-tech/what-weve- Learned-from-ftc-V- Maeta-netstrust-trial-162048138.html?
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