What makes the car loved? It is not technology, it is the holder of the cup

Nearly 100,000 cars Buyers of 2025 year style Cars They were asked about their opinion on their brilliant new ride. The results reveal, at the very least. Want to know who was the worst performance? This huge goes to AudiWith 269 embarrassing problems per 100 vehicles.

However, one of the most interesting discoveries from JD Power Quality Quality Quality (The name “Discovering a key”, no less) does not care Lack of physical buttonsNor, surprisingly, intrusive of speed preparation systems, but a noticeable increase in “frustration of the cup holder”.

The report says: “Although manufacturers have discovered cups … struggling with manufacturers to keep pace with the ability to absorb all different shapes and sizes (containers) increasingly available,” the report says.

So it seems that despite the car industry obsessed with Compounds of knowledge softwareMany buyers will abandon any number of digital Doohickys, as long as there is enough space in their new cars for a large Globe. Paying the nose for a new luxury car stuffed with technology-lighting, surrounding lighting, rear seats, DogsDo not prevent car buyers from complaining from not expanding the number of advanced cells.

For several years, this long annual annual report advised cars brands to pay close attention to the Kvetching Cup player. The cylindrical spaces of the area-or in some amazing cars, trays, doors, luxury folders, or articulated pockets-are still very small, which remains many of those surveyed. Very small why, though? Harbantwan probably Stanley cupsThe giant Galon Ramblon and two similarities such posts, the coordinate contents that can be indulged in the desert in the flowers.

Although the central control unit real estate in today’s cars are in installments – especially now Touch screens ever It seems necessary in all the digital leadership that respects the self-America (increasingly Middle East and AustraliaThe culture of major beverages shows that car manufacturers do not flounder in storing the cup.

They are little things

Twenty years ago, a PRICEWATEROSECOPERS report He suggested that the number of cup owners in an American car was one of the most important factors in obtaining the purchase decision for potential car buyers. It should remain vital today, with spontaneous software engineers, he should not surprise Chris Fisher, Nissan’s engineer in a cup. “The cup holders are working well for customer satisfaction,” Fischer told Wire. “It is a key decision when buying a car.”

Fisher from the Nissan Center in North America in Varmangton Hills, Michigan, is the first manager for the development of vehicle performance in the company, and includes a team of “cabin benefit” engineers, as it affected the improvement of the storage of drinks in the car since 2015, when the poor performance of the women’s Cup affected.

He says that the design of the cup holder is of many consumers. “If they are angry at the point of contact every day, they will offer their desire to want this car again.”

“Touch points are very important”, he agrees Dick PowellThe founder of the London -based design and innovation company Seymourpowell. “The wonderful design is mainly about making things better, and when you go to a car showroom, the touch points are the first reactions that you have with the car. How does the handle (door) feel like opening the door? Where are the cup holders?”