However, there was a feeling that at least some falls may be due to the anger at the political activity of the CEO of Tesla and the decisions taken by the so -called Ministry of Governmental efficiency Under his leadership. Since mid -February, Tesla showrooms have attracted demonstrators in 100 cities or so on all over the United States, keen to allow passers -by to know their feelings about Musk, which carries a saw.
These protests are largely good-scale-some with some with Mariashi domains, brides, and the large total corner of cardboard To decorate – organized by a web site called TsalatkonAnd they attracted a lot of media coverage in this process.
Alex Winter, based in Los Angeles Documentary film maker-Technical Law draft since 1988 is a time travel comedy Bell and TED excellent adventure– It is the creator of the site. Wired tells that TeslatAtedown wants to drop musk: “We aim to reduce the brand value. It is a very simple and effective way for people to reach the street and protest.” Winter says media coverage inflames the movement’s message. “We want to publish real -time realistic information about Musk and Doge and why the value of Tesla should be reduced.”
“Musk itself is the Tesla brand.” “We just help him.”
TeslatAtedawn began last month, and started by a February 10 published on Bluesky by Joan DonovanResearcher in misleading information and assistant professor in journalism and emerging media studies at Boston University. She later wrote and agreed to rename the movement.
“I asked myself, what were you ready to do my physical awareness (about musk)? Well, I am ready to go out on Saturday and protest against Tesla Agency.” “I made a bulletin and started circulating it online. Alex Mansoubi saw, and we started text messages about what to do; everything together very quickly.”
At the first demonstration in Boston on February 15, there were 50 people. By the third week, this rose to 300. “It is not only the strategic province of Tesla, but it is a multi -bouquet protest where a lot of grievances are broadcast.”
Elon Musk and Tesla did not respond to the suspension requests.
Erika ChenwithA political world at Harvard University, studied more than 300 modern uprisings around the world and found that change usually becomes inevitable when 3.5 per cent of the population Join a movement.
“There are usually much more people who sympathize with movements more than people who actively participate in them,” Chinoyeth told Wire.
Does the Tsrikonone work quickly? “Instead of thinking about the time it takes, I usually look forward to knowing whether the movement builds pressure and momentum with every later procedure,” she says.
“In the social science of these movements, many people talk about the deduction of splits – which makes people in different columns of support transform their loyalty away from the current situation. In the case of companies, these columns can include shareholders, workers, suppliers, distributors, advertisers, consumers, and those around them.”
Loss of loyalty
These columns may actually show signs of instability. Via Reddit, Tiktok, Facebook and Even X, posts began to accumulate people who say they are abandoning them. Singer Sherrill Crowe was one of the most high -level, who posted a video on Instagram on Valentine’s Day Good irony To Tesla to her as he was going out on a flat truck.
“It is a time that you must decide who you are ready to agree with him. Tesla has long wrote, adding that she was donating the returns of sale to the national public radio, because it was” a threat from President Musk. “
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