West Ham Women makes history with a time -resistant group partner

West Ham United Women dismantled the new Earth by becoming the first English football team with an internal controlled internal partner on their official tool group.

In a prominent step for the women’s game, the club has partnered with Modibodi – a leading internal brand in the period – whose logo will appear at the back of the Hummers shorts throughout the 2025/26 season. It is the first deal of its kind in the women’s Premier League and represents another major step in challenging the stigma of menstruation in sports.

West Ham was one of the first clubs that turned from traditional white pants into more time-based colors-and this new partnership is based on that task to enhance inclusion and body confidence among young athletes.

Modibodi’s goal is to support the girl from two girls who avoid sport during the period, giving them confidence in staying in the game. As part of the cooperation, a limited group with a joint brand will be launched later this season, mixing the iconic and blue Clarit West Hamit with the leading leakage technology in Modibodi-all designed with the input of the player.

Speaking of the partnership, Rebecca Rolley, Head of West Ham partnerships, Say“From the initial conversations with Modibodi, we have really been inspired by their commitment to creating a positive change and removing the restrictions that hindered women and girls in sports for a long time.”

“The partnership with the West Ham United team allows us to stand together and say: your body is not an obstacle together, we inspire a future where every girl can play with confidence, courage and pride – every day of the month of the month.”

This partnership is not only symbolic – it offers practical and visual. By placing time -resistant technology on the group, West Ham and Modibudi help dismantle barriers that limit the long participation of women and girls in sports.

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