Weekly subscriptions dominate the iOS application revenues, and finds the report

Weekly subscriptions are now one of the most popular methods that iOS applications have revenue, as these plans contribute 46 % to a minimum, according to New report Through the application revenue management platform.

The study, which has noticed revenues of $ 1.9 billion through more than 11,000 applications, noticed that weekly plans grew by 9.5 % this year compared to one -time purchases, which grew by 6.3 % in the first quarter. Other paid plans, including monthly, annual and age subscriptions, have declined in growth.

Adapty said that weekly plans have increased with growth. The average weekly subscription prices in the European Union and the United States fell by 12.2 % and 12.5 %, respectively, to $ 8.3 and $ 8.1. In comparison, monthly and yearly plans have witnessed mixed growth in different regions. Applicmenters such as Spotify and Canva have tried weekly plans in multiple markets.

The report indicated that the United States is leading 48.9 % of contributions to the purchases within the application, with Europe in second place with a contribution of 24.8 %. It also stated that US installation achieves 3-4 times more revenues than installation from other regions.

In all regions, the weekly plans were the largest contribution to revenue. It is worth noting that these plans generate 60 % of revenues in Latam, followed by 53 % in Mea. In Europe, while weekly plans were the largest driver of money, they got a 38 % stake.

There is a negative side to rise in weekly plans as it is difficult for applications to keep users after a few weeks.

“What speeds growth also limits lifelong value. Weekly plans flourish in explosion use categories, such as auxiliary tools or fast productivity tools, as users pay for immediate value but rarely remains. The retain falls sharply after a 30th day, and the percentage of percentage has only said from number one after a year.

The report indicated that weekly plans pay for lifelong consumers in categories such as productivity and interest. However, in categories such as health, fitness, photos and videos, annual plans are paid valuable.

Adapty also said that developers who provide experiences before submitting a subscription witnessed positive results, as applications see 64 % and 58 % in the value of age in the United States and Europe, respectively.

Apple faces organizational pressure to change the application store model thanks to both provisions US and European Union. However, Apapty believes that we may not see immediate effects.

“We have talked to some of the largest players in space, and frankly, there is no major shift towards third-party payments yet. The decrease in the conversion tends to cancel most of the upward trend. There is also a conversation that Apple may reduce it to 15-20 % worldwide, and if that happens, the external going value becomes more difficult to justify it.”