Warner Bros. CEO. Discovery that TV is a terrible experience

David Zaslav, CEO of Warner Bruce Discovery is a businessman, first and foremost. It made it not popular at times. From his decision to cancel films such as “Batgirl” to get a tax deletion To overcome TCM at one pointIt often coincides with cold, calculating, frankly, away from touch. However, up to the broken hour is the right twice a day. Although Zaslav is not completely broken, it is completely right in its evaluation of the flowing TV.

Speaking at the Goldman Cinteracopia + Technology Conference, Zaslav talks about a set of topics, including Why did the HBO Max not to share the password yet And other elements in the media industry as they are currently present. per Hollywood ObserverThe executive authority was not completely charitable in its evaluation of the way most of us suffer from TV these days. This is what he said on this topic:

“The market faces a big challenge with a very large number of players in the market. When people are running – consumers put their TV, it is a terrible consumer experience. On almost every market in the world, there are many options.

Zaslav has a point. The poured scene is immersed, including Netflix, Disney+, Prime Video, Peacock, Paramount+, Yes, HBO Max, among many others. This does not mean anything about more specialized services, such as Shudder or MUBI. Want to see “strange things?” You must subscribe to Netflix. What about “the chapter?” Get Apple TV+. The overwhelming sea is options A big problem is spread through a lot of services that the industry has not yet received.

Basically, it is difficult to argument against Zasslav’s point here. TV broadcast, as it is currently, is far from an ideal experience.

Does this mean that we want to return to cable TV, with endless commercials and a sea of ​​channels that you do not have to offer? Not necessarily, but the era of broadcasting is not the change of the golden sea as soon as it might be.

Frankly, it is difficult to see why many people resort to piracy these days. I was never the one who overlooked the piracy, but the broadcast, as it exists, is expensive in a way that was not when Netflix reached the first time to the scene. Subscribe to every main market service will cost more than $ 100 per month. It is definitely not cheaper than the cable, which was a promise to broadcast in the first place.

Unfortunately, it will get worse. Netflix continues to raise their pricesAnd a lot of industry follows its example. The broadcast will become more expensive with the passage of time, even if it is not a particularly good experience. This is where Zaslav began to look like the old CEO himself again. He also spoke, and he explained that, as he sees it, HBO Max is currently lower than prices, and Warner Bros. plans. Discovery raising this cost in the future:

“The fact that this quality – this is true in our company, the animation, TV production, and the quality of broadcasts – we believe this gives us an opportunity to raise the price. We think we are very low. We will take our time.”

Things are likely to get worse before they improve. On the HBO MAX front, It may end up to explore Warner Bros.. Does this mean that Paramount+ and HBO Max can become one service? Will this be a good thing? Or is it just a larger, more chaotic and more expensive monster? Certainly it seems that monotheism will happen, with Disney is preparing to get rid of Holo soon. The flow package has become more common.

Things are changing, and this is certain. Will it make the flowing TV better? It remains to see. If there is nothing else, then Zaslav, one of the men at the top of the Hollywood nutritional chain, realizes that the experience, as it is, is not great.