David Zaslav, CEO of Warner Bros. stated. Discovery, that HBO Max will become more expensive, while making it difficult to share passwords, as mentioned first by Hollywood Observer. Zaslav talks about the future of broadcasting service at the Goldman Sachs Cinteracopia + Technology.
He said: “The fact that this quality – this is true in our company, the animation, the production of television, and the quality of broadcasting – we all believe that this opportunity to raise the price.” “We think we are less expensive.”
Zaslav also said that the password broadcasting campaign will come in the future.
“We have not prompted the participation of the password and the economy yet,” he said. “People have really started to love HBO Max. This is the key. We want them to fall in love with our content, with our chain, with a distinct offer outside the United States, everything is difficult with the password sharing. We’ll start paying.”
Currently, the advertising plan costs $ 9.99 per month, the standard plan costs $ 16.99 per month, and the distinctive plan costs $ 20.99 per month.
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