Walmart has updated its logo for the first time in nearly 20 years. The Internet has ideas

Walmart announced Monday that it has done so Unveiling a new logopart of a “comprehensive brand refresh.”

The US-based retailer boasted in a press release that the new look – its first change since 2008 – reflects its evolution. On his website”Brand center“, Walmart praised its color palette (true blue and bright yellow), font (“everyday sans”) and the “spark” brand symbol, describing the latter as “a beacon guiding customers.”

But some people online noticed something else about the new logo.

“It looks the same,” he wrote. Someone on Xone of the many people who suffer from Similar feelings.

“I can’t believe anyone got paid for this.” to publish Someone else.

“Comprehensive reform is long overdue, and while some may be uncomfortable with this radical change, the time has come.” someone else joked.

Walmart is The world’s largest retailerHire some 1.6 million people In the United States and approx 100,000 people in Canada.

Its founder, Sam Walton, opened his first store in 1962 in Rogers, Arkansas, and launched his first logo at the same time: the word Walmart in a straight blue font, according to what the British newspaper “Daily Mail” reported. Walmart Museum.

according to Business insiderWalmart rolled out seven different logos before the newest logo. This involves converting text from WALMART to WAL-MART to WAL*MART to finally Walmart, as we know it now: one word, in lowercase, without a hyphen or asterisk.

In 2008, the company added the yellow “spark” to represent the “spark of inspiration” that led Walton to create its first store, according to what the British newspaper “Daily Mail” reported. Walmart Museum.

The updated wordmark is “inspired by Sam Walton’s classic trucker hat,” Walmart said in its announcement.

The update “demonstrates our evolving capabilities and long-term commitment to serving our customers today and tomorrow,” said William White, senior vice president and chief merchandising officer, Walmart US, in a statement. Monday press release.

“meaningful differences”

Not all reactions to the not-so-new logo have been negative. some Website design and marketingfor example, calling it a welcome “glow” while noting that it wouldn’t make sense for Walmart to radically change its iconic logo.

“The logo itself is an example of simplicity executed beautifully,” the design site’s editor wrote Creative block.

“While parts of the internet are confused about the ‘subtle’ changes – mega brand Walmart had no reason to change its entire logo – the design team did an outstanding job of highlighting the best parts of the existing design to achieve the brand’s goals.”

It may be difficult for “the unobserving eye to detect,” he wrote Fast company website, while explaining that the word Walmart has been redrawn, the spark has been separated from the text and the blue color has become brighter.

“You might say it’s subtle, but there are meaningful differences,” White was quoted as saying in the Fast Company article.

And as Forbes notesWalmart “didn’t become worth more than $735 billion by wasting money.” There’s likely a professional team behind the update, even if the changes seem minor.

“From continuity to staying on top of current trends, there will be very good reasons behind the seemingly simple change in Walmart’s new logo.”

However, that hasn’t stopped people online from having some fun.

“Is this a joke?” to publish Someone on X.

“A lot of people hate the Walmart logo redesign, but if you’re a girl in third grade, you can tell that the new logo is completely different — the old logo is a sun, and the new logo is a flower,” X user Kelley K posted.