Volkswagen targets the hegemony in Europe by paying EV at reasonable prices

chief executive officer Volkswagen He says that the German auto giant presses the enhancement of electrical domination in Europe through a new set of integrated electric cars at reasonable prices.

Volkswagen, the largest electric cars supplier in Germany and Europe this year, unveil The small photovoltaic identifier. Cross Concept Car during the weekend, before the market starts in the first half of next year.

This is the launch of Volkswagen IV in a family of new electrical models, after the identifier. GTI concept and identifier. Every 1.

“We have worked hard in the past years to improve our programs, to improve our batteries offers. This family will be the first in which we present the concept of the unified cell in terms of battery,” said Oliver Bloom, CEO of Volkswagen, CEO CNBC.

“We will be able to compete and now, in Europe, for example, we are a pioneer in the market to a large extent electrical susceptibility with the market share by 28 %. This family is another batch to make this market share larger,” said Blum.

Volkswagen ID. Bloom said that Cross Concept Car will be about 25,000 euros ($ 29316).

His comments come shortly before the launch of the iaa Mobility Car in Munich, where European car makers are expected to face stumbling with new Chinese arrivals.

Volkswagen shares have increased around 12.2 % so far this year, despite the pressure of the American customs tariff on the European auto industry.

In response to a question about the strong competition posed by the Chinese EV competitors, Blum said he welcomed the challenge.

“The competition, for me, is very positive. It seems as it is in sports: when you have good competitors, you should be better. This is what we were ready to do in recent years, in terms of improving ourselves,” said Blum.

“I am not afraid of competition,” he added.

The car sector in Europe is currently facing many challenges, from High production costs to American definitions,As well as supply chain disorders And organizational pressures.

like Mercedes Benz collection CEO first Kilnnus newly Put it: “Our industry suffers from heavy rains, cold, storms and snow at the same time.”

Volkswagen Bloom recently welcomed Trade penetration Between the United States and the European Union, with an agreement that the United States is expected to take advantage of the auto import tariff to 15 %, a decrease from 27.5 %.

However, the new customs tariff rate will remain a “burden” for the company, according to Blume, who added that the company intends to continue investing heavily in the United States