Publishing company behind USA today and 220 other publications are offered today a Chatbot-Like the tool called Deeperdive, which can speak with readers, summarizes the visions of its journalist, and suggests new content from all its locations.
Mike Reed, CEO of the Gannett network and the USA Today network, said, ” Summit of wireless intelligence power In New York, it is a collection of voices from the technology, politics and media industry. “It is really great.”
Most publishers have a charged relationship with artificial intelligence, such as Chatbots Tract They are now summarizing and Take traffic Search engines are used to send.
Reed said that the Google International Overview feature has significantly reduced traffic for publishers throughout the industry. “We are watching the same movie that everyone watches,” said Reed. “We can see some future risks of any content distribution model mainly dependent on improving senior economic officials.”
Like other publishers, Gannett has signed some deals with artificial intelligence companies, including Amazon and Perplexity, to license their content. The company is actively It prevents web signs Those sites crawl to steal content.
The columns are a bet on harnessing the same generation artificial intelligence Technology publishers can help attract attention by engaging with them in new ways.
The tool replaces a traditional search box and automatically suggests questions that readers may want to ask. For example, today it provides “How does the Federal Reserve Policy affect Trump on the economy?”
Deeperdive generates a short answer to inquiries along with relevant stories from all over the USA Today. Reid says it is very important that the depth of its output in reality is in reality and does not derive from cutting off. “We only look at the real press,” he says.
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Red adds that his company hopes that the tool will also reveal the interests of the readers. “This can help us from the point of view of revenue,” he said.
Deeperdive has been developed by Taboola ad. Adam Singola, CEO of Taboola, says his company has developed deeper by formulating many open source models.
Singola says the deepest benefits of data collected from all over its private network, which includes more than 600 million readers per day, in about 11,000 publishers. He says that the tool “is the frequency of every answer in the articles that were recovered from our publishers and requires martyrdom at the wholesale level of these sources”, and it will avoid generating a way out if the information appears from two sources contradicts.
Red, CEO of Gannett, said before the event, along with Taboola, his company is interested in exploring the agent tools of the shopping decisions for the readers. “Our fans have a higher intention to buy to start,” he says. “This is really the next step here.”
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