Large and small technology companies are now struggling to clarify technology without telling you how much it costs, or – whether you can even buy it. Still IFA 2025 Technology Conference In Berlin, it has proven how much technology has been charging to the United States more weakened than ever in the past few decades. From what I saw and heard on the ground and outside it, it became clear that the era of abundant disgust at reasonable and cold prices will melt in the interest of the era of faded and expensive technology at all.
The IFA timing falls early in September so that technology companies have the opportunity to promote their products before rush. It is a major conference for European and Asian companies, especially those that focus on smart home technology. For journalists, IFA is also an opportunity to dive into strange and strange products that may float or not float on the United States from all over the blessing.
This year, the annual conference took a different period. IFA came after months The American definitions were causing chaos With pricing on current products. Future devices will not be more expensive; More and more companies indicated that they were stopping shipping to the United States or were completely removed from Uncle Sam until things changed. It was as if the smile of all public relations towards the teeth hid a single word – trivial – was broken but not fully pronounced through their teeth.
United States policies leave us guessing price and availability

Some international technology giants with completely unique products are prohibited from the states. DJI, the most famous drone company, found itself smooth From importing equipment to the United States, there is a long and risky history with DJI and the American market, but the end result is the Americans detained from a full range of products. In IFA, DJI was new Osmo 360 The camera is proudly displayed. You can go to DJI store page Now, she currently says “out of stocks” if you are registering access from the United States, DJI has to provide in the store for the rest of this year, but people in the United States will not be able to buy it easily. at least Insta360 and control of the A1 360 ° C. They still get an American launch.
Some technology companies managed to overcome Donald’s president, “I am not a dictator” Trump to praise and Gold statues 24k Gaudy On the upper volatile leader. Those companies that did not do that I accepted the episode You find themselves abroad. In IFA, we have examined many new Roborock products, including the new Robo magazine and Washing/dried coma with a vibrant door for robopac. The company told us that it does not come to the United States in the near future. The United States has the highest demand for grass ducts in the world.

Over and over again, I asked companies about prices and availability, and she was told that these details are not available, at least not yet. Companies such as Anker, Mova and Dreame have formulated a mixture of automatic lawsuits for Robovacs to help them climb stairs. the Eufy Marswalker, Dreame Cyberx and Mova Zeus must be 60 are present next year. No, of course, there is no proposed price. Want more strange tools? Very bad. Kata Switchbot FriendsA family “pet” working for Amnesty International, which looks like a Teddy bear full of many sensors, still has no price or availability for consumers. The company will not simply suggest when its products will come to the United States
This does not mean that this is the case with all technology on the floor of the width. There are a lot of new tools, like this Long -term Boss headphones, to update Withits Scanwatch 2, Deny Main energy banksAnd huge X1 PRO nebula It will come to American companies more frequency than ever even in mentioning prices. The new QM9K TV from TCL It should be available “later this month”, but the company refused to provide an idea of the price, which may be the most important element in a popular brand in the budget.
The computers market looked great in IFA 2025

Unlike CES, companies should not come to IFA if they hope to make a splash. It is not a sure sign that there are internal or external conflicts. But in conversations with companies, it is clear that the only answer they have on Trump’s tariff is to delay the release or overcoming pricing. ASUS launched many laptops at IFA 2024. Gizmodo told the 2025 width. This was not completely true, though. The brand that focuses on the Asus-Truecipers games-surpasses a corner booth area in the back of a hall with two Asus Rog xbox ally x Handhelds On the screen. The company still refused to determine the amount of the cost. There is a reason that customers should care.
Handhelds is one of the fastest and most innovative markets for both games and computers. In IFA, one company promised Hybrid Hybrid Hybrid With a three -dimensional display of stereotypes closer to Nintendo 3ds. While we saw more mobile in Ces 2025The situation after the picnics is much weakened. Lenovo’s Legion Go 2 Everything was set to hit the house with an OLED screen. Then we saw the price. Lenovo said the mobile phone will start from $ 1050. Things are worse when you look at real costs. Edition of hand stations starts with a thin processor, AMD Ryzen Z2 Extreme, from $ 1350. The original Legion Go $ 700 at late 2023.

Few people want to spend more than $ 1,000 for a device with marginal performance gains only. It does not preach good for Xbox ally X, which has the same Ryzen Z2 Extreme chip. We were also hoping to see Acer at the end of its details Nitro Blaise 7 and Nitro Fire 11 Portable voltage. While the mobile was already offered for sale in various countries in Asia, Europe and the Middle East, Acer told me that he “has no updates to us on a portable.” The easiest was also unwilling to share any prices for the upcoming mobile computers, such as Swift Swift Swift Swift.
Technology companies may take a strategy to wait and see, but there is no sign of Trump that will end his love relationship with import taxes, at least for those who do not want to give up a share in their company-Like Intel-Or go to the NVIDIA Road and agree to agree to unfavorable demands more than ever. Trump’s fascist tendencies naturally tend to this industry, but those who cannot or (rarely) will not give themselves to Trump simply they will have to avoid the United States and many of its attractive consumers. Nobody knows how all this will get rid of, but it is better for users to recognize adherence to the aging equipment for a much longer period.
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