Tim Cook, CEO of Apple, has created more shareholders than Steve Jobs. But suddenly its weaknesses are displayed in the era of artificial intelligence

The latest tremors came when apple The Director General of Operations, Jeff Williams, will retire by 27 years after 27 years. Just one day ago, Robing Pang, the company’s chief executive, left to join DeadAnd weeks ago, another researcher of artificial intelligence, Tom Gunter, also left. The driving exit image was formed.

On a wider scale, Apple shares decreased by 7.2 % over the past year, while the S&P rose 6.5 % and Nasdak It rises 12.9 %.

These events brought some of the most disturbing weaknesses in Apple in the foreground. Above all: a clear dangerous delay behind competitors who integrate artificial intelligence in products and services. Last year, with Hollywood Fanfare, the company provided Apple Intelligence, a copy of Apple’s artificial intelligence only, the most easy -to -easier products and services facility, can create it. But it does not succeed in this way. After Apple Intelligence has yet, partnership with Openai for some of the homework Apple Apple Assistant, Siri, has looked at a partnership with Anthropor and partnership with or buy AI.

For a company from the Apple scale and a standing, the backward is behind its main competitors in artificial intelligence resembles the online competition in 2000. AI is a technique for general purposes, and these things do not come much. The Internet was one. As well as digital computing and electricity. They change the world, and they revolutionize the commercial scene of each company.

With this in mind, it becomes clear how Tim Cook can be one of the greatest executives ever from 2011 so far they may not be perfect for the era of artificial intelligence.

As a background, remember the amazing Apple success under Cook. When Steve Jobs, the CEO, made the company the value of the company amounted to about 300 billion dollars. Now it is worth $ 3.2 trillion – a complex annual growth rate of 18.4 % over 14 years. Few people realize that Cook has created much more shareholders than Jobs.

But now look closely. Craig Movit, founder of the Movitaethanson Research Company, is one of the few Wall Street analysts who have a sales recommendation on Apple shares. He is also a cook fan. “With any natural standards, he had a very successful and successful period,” said Movit. But then he studies how this success was achieved. “They did not produce a new new product outside the earphones in a decade,” he says. “Apple has done much more innovation than it has a product on Tim Cook.”

No one can deny Cook’s record, Movit says: “To be fair, it was by implementing wonderful manufacturing strategies and products that were appointed in the years before.”

The issue of creating products becomes especially important now because it is not clear after products that will be suitable for the artificial intelligence revolution. Jony IVE, Apple’s Apple Design Galan has long been left the company in 2019 and is now working with Openai; Specific speculation made him create a new AI device, and possibly necklace or pen. If any such projects are ongoing in Apple, they are deeply hidden.

Among the well -known products, Apple’s Pro Pro glasses are ultimately a specialized component, and has achieved Smart HomePod and HomePod Mini modest successes. But if the smartphones are not in the center of life in the world of artificial intelligence, Apple may be painful. “There is this annoying question among investors, which causes increasingly annoying because Apple is not ready for a transformational thing,” said Movit.

Cook still surprises us. After all, the famous Apple is a secret. It may suddenly reveal an amazing new device or service. Perhaps you will buy a major company or partner of artificial intelligence with one, and change the entire competitiveness. If this happens and succeeds, Cook can enhance a position as one of the senior executives ever. But if none of these events happen soon – it is unlikely – Apple’s board of directors should remember that there is no CEO of all seasons, and that the emergence of Amnesty International wanders in a new season that is essentially different from the past 14 years.