Tiktok tested a new correspondence tool called “Loga Panels”, and the social network of Techcrunch confirmed on Friday. The feature allows brands and creators to share one public messages to members to its followers. Instagram’s ads are very similar Broadcast channels The feature that was launched in 2023.
Just as with the Broadcast channels on Instagram, only the creator of the advertising board can publish the messages, and the followers are limited to leaving the expressive reactions. Bulletin boards supports text, photos and videos.
The feature was first monitored before Watering indicators used Christina Garnett.
The idea behind this feature is to allow creators and brands to share updates and content behind the scenes and interact with their followers in a direct way. For example, instead of posting updates with a regular story or post on Tiktok, brands and creators can share them on their advertising panel. The feature also allows the accounts to promote the content by sending it directly to the followers.
Some of the first laboratories of the feature include People Magazine, Paris Saint-LERMAIN FC and Jonas Brothers.
Given that the flyer boards are a test feature, it is not known whether Tiktok is planning to put them on a larger scale. In addition, Tiktok can add more jobs. Instagram broadcast channels, for example, let the creators spread opinion polls.
The launch of ads is the latest example of the advantages of the social network metaphor from another. Once again in 2022, Tiktok I made storiesalong with Photo supportIn order to face Instagram. Of course, Instagram copied the full play book for Tiktok with Release From rollers in 2020.
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