Entrepreneur, author and content creator Ankur Wariko recently shared his insights into his business ventures and sources of income for 2024 in a detailed post on social media platform .
Wariko clarified in his post that the numbers he presented reflect revenues and not personal salary. He explained the structure of his company, which consists of three distinct business units: Brand Warikoo, which focuses on his personal branding and content creation; WebVeda, dedicated to educational content; An investment unit that reinvests profits in other projects.
Warikoo, Warikoo’s content company, stands out as the cornerstone of its operations, boasting an impressive digital presence across various platforms. His total followers exceed 14.8 million, although there is some overlap between audiences.
According to the data, YouTube is Warikoo’s largest platform, with 6.58 million followers. This includes 5.88 million followers of his personal finance content, along with smaller audiences for his short films, work-related content, and podcasts. Instagram follows with 3.71 million followers, while LinkedIn has 2.41 million. Other platforms such as Facebook, Twitter and Threads contribute between 565,000 and 673,638 followers each, with newsletters and WhatsApp channels combined adding over 280,000 followers.
Discussing his 2024 revenue, Wariko revealed that his business generated a total of Rs. 16.84 Crores (about 2 Million US Dollars) from various sources of income. This includes Rs. 2.38 crore (US$280,000) from speaking engagements, Rs. 1.65 crore (US$200,000) of book royalties, Rs. 2.76 Crores (US$325,000) from brand collaborations and endorsements. His educational platform WebVeda contributed a huge sum of Rs. 9.56 Crores (US$1.1 Million).
Commenting on his earnings, Wariko expressed his gratitude, saying, “It’s crazy that I can earn this much money for something I love to do.” But he stressed that these numbers represent total revenues, with actual profits ranging between 20-25% after calculating expenses such as team salaries and marketing.
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