‘They couldn’t believe what we both achieved in two years’: Brother-sister founding duo slams Shark Tank India’s Vineeta Singh, leaves netizens furious

Personal Touch Skincare founders Ashish and Aditi Jawa have criticized investors on the entrepreneurship reality show Shark Tank India 4. The founders claimed that the sharks, as investors in the show are called, did not treat them properly.

The founders especially trained their guns on Vineeta Singh, co-founder and CEO of SUGAR Cosmetics. They accused Singh of condescension and disrespect.

While pitching Personal Touch Skincare, Singh was skeptical about the skincare brand’s reach and sales data. Singh couldn’t believe their Instagram reach was organic and not boosted.

Looking at their Shopify data, the CEO of SUGAR Cosmetics accused the founders of falsifying their data. In a video posted on their Instagram account, Aditi said that it was their dream to go to Shark Tank India and it would have been great if they got the deal.

“It didn’t affect us much not getting one, but what hurt was the way the sharks treated us and how they kept saying our community isn’t real. They kept raising questions about our authenticity.”

Her brother and co-founder Ashish Jawan said the “harsh truth” was that the Sharks couldn’t believe what the brother duo had accomplished and achieved in the past two years.

“We also showed our Shopify data which is very confidential. We did this to prove that we have built a community of customers who are like family to us and buy a lot from us, which is why our brand has expanded 11 times a year. Over the course of the year, we are hurting Extremely because our PT family was called fake.”

Needless to say, the shooters’ stance was not well received by social media users. Netizens not only accused the founders of running an MLM-type company, but also criticized them for playing the victim card after not getting the deal.

They also backed Vineeta for exposing startups with numbers that don’t add up.

“They’re running an MLM kind of thing I feel like. The way their followers are clustered and they’re all middle-class females between the ages of 25 and 40 tells you everything you need to know. That’s why their sales go up toward the end of the month because they’re given their goals. Certain, these people are tactically offering sales and new launches at that time, which is why they don’t have any organic presence for their brand outside of their events and religious communities, which is why they have to put things like the B-Prak ceremony on hold and keep them engaged And addicted. My gf is a huge skincare geek, she has never even spent 19k on one brand in her entire life, they convert 12/15k users from the website and each user has 19k ACV it’s so fake it was Vinita should shout out the “screening team for letting them get on the tank in the first place,” one user commented.

Another user said: “Genius move now to market the victim card.” “This year, thanks to Vineeta, she exposed startups with fake numbers. She said in an interview that her previous investment in Shark Tank gave her some bad experiences,” a third user noted.

“Vineeta is a gem. She literally exposed them to their numbers even when the guy was holding his laptop. Bhai thought the Rs 15 crore number would show sharks laut ho jayenge but he didn’t realize that everyone can’t overlook facts like that,” Namita ko. Great job, veneta (sic),” another user said.

Another user mentioned: “Man, I’m checking their Instagram account, they shared a long message from Vande Bharat expressing sympathy stories.”