When you look through Amazon The main purchase date, it may seem to be a fairly random mixture of elements: meat heat standards, solar -powered turtle statues, eggs, and isolated coffee cups.
But it turned out that consumers are actually falling unconsciously in familiar courses of shopping inspired by this season, social media or upcoming landmarks – or, as the Vice President of Amazon Prime Jane Ghani describes it, “the rhythm of life.”
In joint data exclusively with luckAmazon unveiled the elements purchased – in millions – often through customer participation.
In general, with the stormy clouds gathering on the American economy, shoppers are looking for a greater value to buy them, Ghani said – Wider Noted Other consumer brands such as Hermel foods and Wal Mart.
For Amazon, this shows an opportunity: in 2024, the large technology giant witnessed more than two billion “basic” elements being delivered on the same day or the next day, an increase of 50 % in the previous year.
Ghani told “Ghani”: “It is always true that the main members are looking for value from their membership and shopping on Amazon.com, but this is more true today than ever.” luck. “We also see with the Prime program that it is part of the trip to safety at unconfirmed times because Prime only offers an impartial value.”
Here is what the Amazon shoppers had been buying collectively every month of 2024, and what probably inspired purchases.
Winter purchases
The beginning of the next evaluation year – may not be surprised – with a flood of attention to the elements that help customers adhere to the decisions of the new year.
The purchasing operations included kitchen standards and vegetable numbers to support healthy eating, as well as The book “Atomic Customs”, written by James Claire. Elsewhere, the moisturizer, heat standards, and irrigation systems from the nose were bought by those who struggle with colds or fins.
On the side of the grocery-a main driver for the purchases of Amazon Prime-the famous elements included bananas, apples, celery, manual heating and moisturizing cream, as well as anti-dandruff shampoo.
Procraous purchases in February included strawberries for the Valentine’s Day and the continuous focus on health and wellness, such as vitamin D supplements and collagen powders.
Ghani said he found the data collected luck “Very interesting,” adding that he sees “the rhythm of life” in the purchases: “This is what inspires us to implement technology, operations and infrastructure to ensure that we can meet these needs at the present time, whether it is a four -hour or two days.”
In March, as Easter approaching, Trending purchases included a pottery pot for hosting as well as candy such as Gummy and Lollipops. Spring cleaning purchases have also started with shoppers who buy portable carpet cleansers, airflows, and surface steam cleansers.
Another factor that increases the intensification of purchasing behaviors is social media, as influencers in Tiktok participate the most important purchases in Amazon store facades – which enhance initial deals or rapid delivery.
“Over the past many years, the course times are on the top directions The 25 most powerful of the emerging executives at Fortune 500– The exam. “It is concentrated in certain categories more than others (where) there are evergreen needs – the scales are a great example.”
Ghani added that most families buy foodstuffs from milk, eggs and bread, for example, attracting 150 million shoppers in the United States a year with increasing interest in fresh and damaged elements.
He added: “This is essential in addition to the objects based on the direction, as it is clear that we are working hard to ensure that these brands and elements in our store are as soon as possible to meet the needs of customers-where they may get this effect.”
Spring purchases
With many people ready for summer and weather that has become warmer and foods rich in health -related nutrition and purchase in April. The popular groceries included avocado, bags of power, and a ready -made chicken power authority, while the ready -made elements included practicing and personalized plains.
In May, when families began spending more time outside and preparing their gardens for the summer, open air purchases gained popularity. The flying elements included garden hoses, garden machine garden, and a solar garden statue for the turtle.
Likewise, when students began to graduate the college in May, moving purchases were clear, such as additional large packaging bags, and the compact iron, and The famous book of Dr. Souss for the graduates, “O places that you will go to.”
In June, foods and accessories began to raise shopping lists, including option and mango, water -resistant sunscreen as well as grill cleaning brushes and digital heat standards.
While spending is fixed and in some cases, “the reality is that customers are always looking for value,” Ghani added. “The ordinary consumer, the average intermediate member, (what) they really are looking for is:” Is the element that I want at a price I love, and hand him over the comfort and speed that I love? ”
“The truth is that the members are looking for this value regardless of what drivers are from prices … so we will have more intense prices in the market regardless of what is going on under them.”
Summer purchase operations
As children went out to the college in July, stationery and housing equipment were among the elements that are heading towards wireless printers, scanners, copies, drawers and hair dryers.
As consumers are also ready for outdoor air or external adventures, purchases also included water filtering devices, compact first aid groups, and Bluetooth loudspeakers.
August was about preparing to return to school, with famous grocery elements including colored pencils, ring folders, index cards, as well as rulers, notebooks, and account.
In September, travel was still a priority for many, with elements heading including GPS and Fobs switches, as well as European delivery transformers.
Fall purchases
As the fall rolling, fresh fruits and vegetables continued to control the grocery stores category while the elements heading changed to reflect the seasonal celebrations. In October, Halloween feast increased paste memory cards and camera memory, while cold weather increased space heaters.
With consumers ready for Christmas, their focus turned into a gift and hosting holidays, buying gift cutting, small chains of lights, playing sensory pressure, and emergency fire blankets.
The story was the same in December, when it included the elements of the lip and mascara and the isolated panels for the holidays, as well as party games and construction group.
In the end, he has two wheels to return customers in 2025 and beyond: speed and price. It intends to improve both luck: “Millions of elements may be related to the fastest speeds, but among the universe of 300 million elements that have been included with free shipping in their membership, we need to get faster and faster.
“Our mission is to reduce our own cost of service because we are less expensive for us to provide the unit and management of that unit and our total operations, and the more we choose to our store … in a sustainable and profit way.”
As a result, “We are able to achieve more of this selection of low -average selling prices – which inclins in an inconsistent way to be necessary and a family disferee – which are usually traditionally low margin companies, and therefore it is a virtuous cycle we can get faster, and we reduce our cost of service.
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