“The two level economics” says in the United States

CEO of McDonald’s Chris Kimbinski He warned against “two levels of two levels” as the fast food giant has restored its additional meals this week in the hope of obtaining consumers who are aware of the budget.

Kempczinski presented the note through The appearance on CNBC McDonald’s also announced that it will provide eight packages of meals at breakfast, lunch and dinner, each cost 15 % less than the purchase of the elements separately.

“In particular, with medium and low consumers, they feel very pressure at the present time. I think there are many comments about the state of the economy, and how this is done and what we see is that it is a type of economy consisting of two levels.”

“If you are upper income, where you earn more than $ 100,000, things are good. Stock markets are close to high levels at all, you are very confident in things, you see international travel-everything that consumers with higher income consumers exceed.

McDonald’s restores additional value to attract budget customers

“This consumer is under a lot of pressure In our industry, The movement of low-income consumers decreases dual numbers, because people either choose to skip a meal-we see breakfast, and people actually exceed breakfast-or they choose to eat at home only, “Kempczinski added.” Thus, for our works, which have a large group of consumers who are in this medium and low, we need a somewhat step.

index	protection	last	Changing	% Change
Associate	McDonald’s Corp.	315.76	+2.22	+0.71 %

the Eight valuable meals Includes: sausage collapsed with eggs. Egg and cheese sausage; Eggs are supplied pork, eggs and cheese. Big Mac 10 pieces chicken mcnuggets. Any variety of a quarter of a burger defender (original, bacon, or deluxe); Any variety of MCCRISPY (original, luxurious or luxurious luxury).

McDonald’s new meal for happy adults restore nostalgia

McDonald’s immediately offers additional value meals to get a deeper discount: Sausage McMufin with a value of $ 5 with an egg meal or a $ 8 Big Mac meal, followed by more offers in November.

“We have – we call it valuable stairs. So there will be something that would be an entry point for someone looking for something that may have only a few dollars in his pocket. What can I buy for a few dollars in my pocket? Then we try to provide more distinguished elements for someone who may be able to spend more money,” Kimzinski told CNBC.

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He also said: “This is not like what we saw in the great recession where everyone was trading. At the moment, again, if you are a big income, you are satisfied with things, so we do not see a commercial influence this time.”

Fox Business’ Daniella Genovese contributed to this report.