The summer game festival is not only done, but it is trying strongly

After the PlayStation offer earlier in the week, the annual video game promotion circuit began seriously with this two -hour width in the name of Summer FestivalThat was RaisedFully new games.

He presented equality in the SGF and Geoff Keighley host, both of whom sought an escalation during this contract as the glorious commercial exhibition and glory King E3 gradually died. But this year carried a strange air around this year, even before a SplitGate 2 The developer walked on the stage with “Make the FPS great again“(Really) before describing” the same thing Call of DutyAnd revealing the position of the battle of Royal.

Many of this strangeness is that the game industry is going through now. More than a week has passed since EA was killed Black tiger game The developer Cliffhanger, and the industrial hairstyles have only lasted since then. Time stops anyone, since 2023, there have been cuts by dozens or hundreds, and sometimes on a daily basis, until every hour. What we thought was just a “survival” 25 “in 2023 or 2024 is now just” staying alive ” Games and their studios He dies in the blink of an eye. In conjunction with what appears to be a strange steadfastness Nintendo Switch 2 The launch and government of the United States is going through it Another round of nonsenseOf course, this commercial exhibition feels unconventional.

There are other factors for this strange feeling entitled to the summer game festival. It was not more clear when the industry chases more than one event, which had a lot of souls, amphibians, archers from space, competitive diversity, and extraction. It seems that the popularity of the two types wears on viewers and reminds us of how to easily tire of the things we liked before. Compared to the PlayStation offer earlier in the week, SGF also felt less consistent in what you should have done: Refort Ille Squiem and Wu Tang: The climb of the deception It was acceptable levels, and it seems that other trailers appear to be polite or not really landed.

The most sought -after, the Summer Game Fest game remains as if it does not contain its own real identity until after extending the end of the annual year prizes. These celebrations and the accompanying game reveal that there is a large extent, thanks to musical performances and celebrity appearances, and are usually distinctive masks. Without these, SGF feels less “fun”, because there is no better word. He wants to be E3, but the adults we seized can be bad at times, as the heads of the forms of games were high from their offer or were overlooked in nonsense they It seems that he thinks it is funny. This cannot be that, because publishers have their irregular shows, and do not want to be seen as unauthorized for the mediator and its fans are happy to receive appreciation, but not the criticism that comes with it.

Previously, Keighley Flack has caught her failure to properly recognize industry conflicts, or do so in a peach manner. The summer game festival for this year was opened with highlighting the current 2025 crop of the best-selling games, some of which came from many smaller teams than the Mediterranean Triple-A Studio. Expered 33 He was the largest and worst perpetrator in this “honor”; Since it was revealed and released, RPG has been praised as a victory for a developer with a large number of dozens. But Credit seven minutes This is not the real story: Yes, Sandfall 33 or 34 employeesBut she also had a third -party animation, quality assurance and translators (and more!) She helped achieve a great title for the first time.

Keighley stressed those small teams – one person who made a quarrel with help only Nine of his friends!-It was likely to be burned in recognition of its good intention in additional fiery division between Indie and Triple-A developers in a bad time for both. The narration about the development of the game (which makes it) is bad enough thanks to the constant demobilization of workers and the increased harassment of players, and this is likely to exacerbate things. It is a moment that better represents a double sword in the summer festival, and this special industry form: sooner or later, in the midst of the flash and celebrating this window in the industry, a person provides things by placing his foot in his mouth.

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