The sudden map reaches a new landmark of 400 meters active users

Snapchat announced on Wednesday that Snap Map now has more than 400 million active users per month, a new landmark for one of the basic features of the application.

MAP was launched in 2017, and it was originally a way for users to see their friends’ positions and browse public footage from all over the world. Over time, the feature has evolved and now provides ways for users Discover local hot points And find things to do.

Snap Map’s success is important for Snapchat, as it is a decisive part of the social network and gives it a competitive advantage over its competitors such as Instagram and Tiktok, both of which do not provide a social discovery in the actual time in the way Snap Map works.

Instagram realizes this, as the social network owned by the description has been monitored “Map of a friend” This would allow users to see their friends ’sites in actual time.

“Snap Map is one of the most mobile maps used in the world, and we are happy to see our society continues to grow,” Ceci Mourkogiannis, Vice President of the producer at Snap, said in a statement to Techcrunch. “The Snap map helps hundreds of millions to communicate with friends and their favorite places and discover what is happening around them, which makes the world feel more contact every day.”

The news comes as Snapchat has been updated Snap Map with additional jobs over the years. Last year, the company launched “Step” feature This allows you to see the amount of the world you explored and follow the place where you traveled.

In addition, Snapchat has been released “Places that have been promoted” On the Snap Map as a way to users to discover new places. For brands, places that are upgraded provide the advertising ability and display all their sites on the Snap map.