The start -up starting starting from Bezos EV can change like a “adapter”

Slate Auto -backed Jeff Bezos cultivated multiple EV versions of EV on the streets of California. It is a marketing tactic that raises the secret start-up strategy to sell a “adapter” vehicle-like people familiar with the company’s internal discussions.

This unconventional hand in the real world comes days before Slate was launched on April 24 at the Long Beach Airport, according to the invitation seen by Techcrunch.

A start -up company, based in Michigan, which was established in 2022, worked in a relative secrecy to techcrunch Publish a report revealing the Bizos Financial participationIn addition to her EV pricing plan of about $ 25,000, while buyers are encouraged to allocate the car according to their desire. This basic model is referred to as the “empty menu” version, according to Trademarks application Another person is aware of the company’s plans. Slate also presented trademark For the sake of the phrase: “We have built it. You make it.”

David Terry from the automated pilot Travele To Venice, California during the weekend where Slate stopped a concept version of the truck that was made to look like a multi -door sports car used by a fake company. Likewise, Reddit users posted pictures during the weekend last A copy of the truck Made to look like a hatchback almost a countryside Coming R3.

The Trissy car seen near last week, such as the Bick Aug Earlier this month In Long Beach, but with a solid cover over the bed that gives it more SUV shape. The car is covered in a cover for a fake company entitled “Rockabye Rides”, which includes the URL that leads to a web site the countdown To the Slate event later this week.

This makes three different silhouettes we have seen from the Slate truck so far – this ability to adapt is something that the company described in particular because it stopped more than $ 100 million in financing, according to Techcrunch.

The Slate Command focused greatly on the “Transformer” borrowing as it attracted investors to fill the financing round from the series B last year, according to a person familiar with the stadiums. The company designed the meetings on the idea carefully, according to another person who is familiar with how they went.

This included showing potential investors a general version of the truck, then leading them to another room while the team quickly allocated the car. Next, potential investors will be returned to the first room only to find the truck look completely different.

It seems that these efforts were convincing. It seems that Mark Walter, CEO of Guggenheim Partners (and the dominant owner of La Dodgers) invested in the tour and joined the Slate Council, Techcrunch I mentioned.

A spokesman for the company did not respond to a request for comment.

These new images provide a completely clear vision of the outer surface of the Slate truck, and the potential level of customization. The interior is still a mystery, and there is no general knowledge of the car specifications.

The company launched a number of car journalists before Thursday, and Trissy wrote that it was “under strict NDA” in any of the details.

However, Trissi wrote that the Slate truck “does not resemble any new vehicle that I saw not only in my contract as a car journalist, but in my entire life.”