Tesla Tesla Model Y (L) and NIO ET5 electric electric company NIO Inc, a multinational Chinese electric car manufacturer, through the Norwegian capital, Oslo, on September 27, 2024.
Jonathan Naxrend AFP | Gety pictures
TimingThe sale of new cars in Norway increased by 213 % in May last year, according to the official registration DataBread of the landing trend throughout Europe.
The sales of Tesla cars in Norway jumped to 2600 last month, and data from the Norwegian Road Federation (Offv) showed on Monday, an increase of 832 during the same period in the previous year. This increase was primarily driven by the sales of the compact sports tools vehicle.
European sales of US Electric Make (EV) recently suffered from a severe decrease in reputation, in large part of it due to the CEO Elon MuskThe incendiary rhetorical and political activities.
On Monday, industry groups reported much less sales of new Tesla vehicles in Spain, Portugal, Denmark and Sweden.
Christina Bo, Secretary -General of the Norwegian EV Association (NEVA), which represents the owners of electric cars in the country, said the Tsela model appears to be common in the country, noting that the recent price campaigns for the auto industry.
“He has sold Tesla Model Y well and is popular in Norway, most likely because it is a good value for money and because it meets the needs of Norwegians for a large space for luggage, rid the high ground, driving in all wheels, and facing clouds,” Bo told CNBC via e -mail.
In a recent survey of NEVA for more than 15,000 EV drivers, Bu said that the majority of the respondents said that policy affects their choice of the brand of cars.
“Up to 43 percent that they will not buy Tesla for political reasons. So we can only predict the extent of sale of Tesla without Musk’s support for Maga and Trump Administration, “Bo said.
Last week, the European Automobile Manufacturers Association, or ACEA, I mentioned A 49 % decrease in the total European sales of Tesla vehicles in April, citing the increasing competition and brand damage.
Timing Brand value It has decreased since 2024 partially due to Musk’s rhetorical and political activity.
Musk officially Support The far -right German party before the country’s parliamentary elections. It is also against the agreement, and Tesla clashed with Scandinavian working groups.
Tesla CEO has spent approximately $ 300 million to help re -election US President Donald Trump, and since then has led a Trump administration initiative to reduce federal agencies. The protests erupted in Tesla agents throughout Europe in response.
Why Norway Leader EV?
Rico Loman, an economist in the first sector of transport and logistics at Dutch Bank ing, described the latest monthly car sales data in Tesla in Norway as “very wonderful”, noting that last month’s numbers in the Netherlands also showed a month’s bounce.
“In Norway, Ev-Incentives is still AvailableWhich makes almost non -wise people buy Bev if possible. This is a general benefit, but this also contributed to this mutation, ”Luman told CNBC via email.
Norway has long been recognized as a global pioneer in sustainable transportation, and she is on the right path to become the first country in the world to effectively wipe gasoline and diesel cars from the new auto market.
Long -term lawmakers and analysts have been referred to the country, away from the ICE vehicles (ICE) to long -term policies designed to support EVS absorption.
Some EV incentives in Norway include value -added tax exemption, roads of roads and parking lots and access to buses. The government also invested extensively in the public shipping infrastructure, and many Norwegian families are able to impose their cars at home.
Tesla Model y displayed inside the Tesla Store, near Crossing Shibuya. In April 2025, Tesla opened a popup store in Shiboya, Tokyo, at a strategic location just one minute away from the Shepoya station.
SOPA photos | Lightrockket | Gety pictures
Injan Loman has attributed Tesla’s recovery in new car sales in Norway to the YV -renewed YV, indicating that a first batch of deliveries occurred in May, with more SUVs in June.
“This also indicates that the customers have declined the new Tesla orders to wait for the new version, explaining part of the setback in the first months of the year,” he added.
Difficult competition
Tesla continues to fight the increasing competition from traditional car manufacturers, as well as Chinese players. For example, BYD was the giant of cars, for example I found recently To sell pure electric cars in Europe more than Tesla for the first time.
Rilla Soskin, a stockpile at Moorningstar, said that there is a strong correlation between the market share of Chinese car brands throughout Europe and the EV battery credit rates.
“In fact, Norway owns the highest rate of electric vehicles adopting the battery in addition to the highest percentage of Chinese vehicles, with the exception of Russia. This can be associated with capturing Tesla in the region, where we can see that there is a clear demand for the market on electric cars,” Soskin told CNBC via email.
– Arjun Kharpal from CNBC contributed to this report.
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