The professional vision was a costly error. Now on Apple, to catch up with smart glasses

when Development of development From the AR and AR devices again in 2016, he said that most people will not find it acceptable to be “surrounded by something … because we are social people in the heart.” It was immediately.

It turns out that what people really want at this moment is just wearing something It looks good He feels like a natural pair of glasses, with use situations that are actually useful. Not, Tim, this is not so He watches Ted Laso On their roof.

He will feel the smart glasses in 2027 almost late from a marketing market nowAnd although Apple is not alien to start the back, it will need to ensure its judgment on what its customers in the smart glasses want much more than it was with the Apple Vision Pro. At this stage, he cannot simply bear another wrong cost.

But Apple also does not give up Apple Vision Pro as well, and reports indicate that it may re -visit it by simply handling the most urgent issue of smart glasses. Although Gartenberg is still not convinced that Apple can get the PRO CHEAP vision enough to make it accessible to everyone (“Things that Apple will need to do to get this thing at the price of human beings is unusual”), SAG indicates that it may not have to do so.

It refers to the mutation in the keyboards for games as an example. Instead of flattening the computer games market as expected, the spread of keyboards actually helped to pay sales of personal computers, with more people entering games, so the desire to raise their level of equipment in time. The same trend is expected to happen with smart glasses. People will start with more basic and familiar tires, then migrate to Focus, fully distinctive Versions.

“People need to remember that XR is a spectrum and that the devices will be along this continuity,” Sash says. “The cheapest and simpler devices will reach most people, but then there will be a lot of people who want more than this basic level.”

One day, Apple may be able to make the wonderful XR headphone that people really want to wear. But until then, you should meet the market as it goes – and this is in cheaper, lighter and more functional frames.