The peak day event led more than 24 billion dollars in US e -commerce sales, and the GEN AI traffic increased by 3300 %

The Breym Amazon Day, which leads to a total increase in American e -commerce thanks to competitive sales, has witnessed a significant increase in traffic in the retail that is driven by the IQ products, including Chatbots and browsers. According to Adobe Analytics, the Gen AI traffic increased to 3,300 % of American retail sites on an annual basis-which was more than the company It was originally expecting.

The Adobe e -commerce department provided an analysis of the American retail sales scene, which includes more than 1 trillion visits to American retail sites, including 100 million SKU across 18 products category. During the Amazon Prime Day event (from 8 to 11 July), American retailers witnessed $ 24.1 billion in online spending, which represents a 30.3 % annual growth growth, or the equivalent of two black Friday days. (Black Friday witnessed 2024 $ 10.8 billion in online spending, which was then a new standard for holiday shopping event.)

The actual results of the company’s main day’s analysis came a little Her estimates, which predicted 23.8 billion dollars will be spent with US e -commercial retailers over the period of the four -day period, which represents 28.4 % growth year.

As a result, the numbers for the use of Gen Ai Driving Thoring Online were also higher, indicating an increase in the consumer’s interest in using chat services and browsers on behalf of artificial intelligence as online shopping assistants. However, the traffic driven by AI is still much smaller than other channels such as e -mail or paid search, as Adobe indicated.

The paid search, for example, represents a 28.5 % share of American e -commerce sales during the peak day event, an increase of 5.6 % on an annual basis.

Another increasing channel for the leadership of retail clicks this year included social media, who led 19.9 % of online retail sales in the United States during this event. This number increased by 15 % on an annual basis, and the data indicated that the influencers transformed shopping to 10 times more than social media in general.

Amazon He did not share numbers a specific dayJust saying that it was the biggest event ever with standard sales and more elements sold more than before. However, the company also expanded the peak day to a four -day event this year, making comparisons with previous years difficult.

According to one of the third party analysis of the momentum trade, I reported AdweekThe peak day sales decreased during the two days at the beginning by 35 % on an annual basis, and then increased on the third day by 165 % on an annual basis. This indicates that shoppers may wait until subsequent sale days to see if their goods will receive deeper discounts.

Adobe pointed out that the higher categories that lead the American e -commerce sales during the main event this year included devices, as sales on the Internet increased by 112 %, compared to the average daily sales in June. Other categories that witnessed strong growth supplies included (an increase of 105 %), electronics (95 % increase), books (81 % increase), tools and home improvement (76 % increase), home and garden (58 % increase), child and child (an increase of 55 %).