The opening of the very bad box office at M3GAN 2.0 raises serious fears for the Blumhouse future

It was not a very good weekend for Universal, more specifically, produced by Blumhouse. The house that Banoun Bloom issued a long -awaited “M3GAN 2.0” continuation during the weekend, and although the original was an unexpected blow in 2023, its follow -up was much lower than expectations. To the extent that we must now wonder about the future (if any) waiting for this privilege, which was in the past, wider, what is going on in Blumhouse.

Director Gerard Johnston “M3GAN 2.0” opened only $ 10.2 million locally. Certainly it didn’t help Brad Beit “F1” opened approximately $ 60 million And serve a large crowd. The international fans were not all this help, as the supplement of the robot killer amounted to $ 6.8 million abroad for a global start of $ 17 million. When we consider that The first “M3Gan” was opened to $ 30 million in North America aloneThis number looks very rough.

Two years later, M3Gan continues to go in its murderous rampage. Her Creator, Jima (Alison Williams), is now a defender of governmental supervision of artificial intelligence, while her niece in teenager Kadi (Violet McGu) against Gemma’s excessive rules of protection. When the basic technology used to create M3Gan is stolen by a defensive contractor to create a military -class weapon known as Amelia, Gemma is forced to find a way to stop it.

Before weekend, “M3GAN 2” was tracking to earn at least $ 20 million. Some of the previous expectations took nearly $ 30 million. The lack of expectations is not shy of a disaster, especially when we consider that the first movie was a $ 180 million original success.

At this rate, it will be lucky to complete the $ 60 million in the world, or nearly a third of the asset. This may not be a big problem as it carries a $ 25 million production budget, which is still small according to Hollywood standards. At the same way, Blumhouse used to be the best in working in converting cheap original visits into long -term privileges. An example of this, only one cost $ 12 million and we got a complement in addition to the next “Soulm8Te”, which was already filmed and is scheduled to reach theaters next year.

At this rate, the concession appears to have died now in its paths. “M3GAN 2.0” was met with SO-SO reviewsWith the masses who greatly greeting with ignoring. So it is not as if the critical opinion will help get a third movie. The faded response to this movie will not do “Soulm8Te” any preferences. It is not a great situation.

After one movie, Blumhouse has lived a truly difficult time in recent years. Even after the merger with the James Monster, the atom last yearThe largest name in modern horror was unable to generate new privileges. Instead, they have to rely on the facility IP, such as “Halloween”, “Five Nights in Friedz” and “Speak No Evil”, to find a blow. This does not mean that these films are not of value, but the fact that they can no longer find the following “INSIDIUS”. Something is clear to change, but there are no easy answers.

Blumhouse has made more than $ 6 billion at the global box office over the past 16 years. Many of that came from the original low/high -reward -risk versions such as “Puzzle Activity” and Jordan Peele’s distinctive feature for the first time “Get Out”. Most of the time, these success stories are placed in a sequence, and often lead to great privileges. Unfortunately, production budgets have increased in recent years, the audience is more satisfied with what they choose to see, and more difficult than ever urged people to leave the house.

As a result, a movie like “Truth or Dare”, which can replace $ 95 million around the world against terrible reviews, is difficult to reach. Instead, BlumHouse suffered from a series of films, including “Firestarter”, “Night Swim”, “Exicalinary,” Fearing “,” The Woman In the Yard “and” DROP “. Some of them earned some money, but others like them The “Wolf Man” (35 million dollars worldwide/$ 25 million) was. The success of the hack is very far.

To this end, the last original song of BlumHouse was “M3GAN” in January 2023. Yes, The studio scored its biggest success ever with “Five Nights at Freddy’s” (297 million dollars worldwide), and it is on the way later this year, which can be greater success. But with Her original films such as director Jaume Collet-Serra “The Woman in the Yard”, “ Obtaining only $ 23 million for a budget of $ 12 million, and this is concerned.

Even more about? When Blumhouse records great success now, they spend a tougher time building a concession. Thus, why “M3GAN 2.0” raises many questions about the future of the studio. Where do they go from here? Does it become increasing about the existing privileges? Is this the reason why they recently obtained the rights of the “saw”? Will it be more about chasing “Black 2” And less than the “black phone” making in the first place? Whatever the answer, it is very clear that an important thing that needs to be changed behind the scenes.

“M3GAN 2.0” in theaters now.