“The only and simple way …”: Blinkit CEO warns brands of fraudulent listing practices on its platform

The co -founder and CEO of Blinkit Albnder Dhindsa issued a strict warning of brands against fraudulent activities related to the podium. In a post on X (previously Twitter), Dhinsa warned that some fraudsters were calling a liar for the rapid track lists for a fee.

“We have recently seen the cases where the fraudsters claim that they can get your insertion quickly on Blinkit. Please note: There are no shortcuts or official partners to include products on Blinkit,” he wrote.

Dhindsa explained that all the products lists can only be processed through the official Blinkit channels. The brands also advised careful exercise when dealing with sellers. “If you choose to work with a distributor, avoid you. Any distortion or activity that is not authorized by the distributor can activate your products from the Blinkit platform if the distributor is listed in the black list,” I read it.

The seller is related to the surface

The Hindsa Publishing attracted immediate reactions from the seller’s community. Many D2C brands and sellers responded to X, noting that the official movement of Blinkit sellers is often slow and unclear.

One of the users highlighted mystery in the registration process as a seller, while another claimed that the platform response times were delayed. Fears were also raised due to the lack of transparent criteria to agree to new sellers, and left many smaller brands in the event of uncertainty.

Eternal batches of eternal and financial data

The developments are close to the Eternal Employment Option Exercise in Eternal, the parent company of Blinkit and Zomato. In late July, more than 140 ESOPS executives have a value of 419 rupees. Dhindsa alone formed more than half the value, as it has spent 7 million shares, at a value of 214.5 rupees.

Despite these payments, the financial performance of Ertnal for April quarter to June is reflected in mixed signals. While net profit decreased by 90 % to 25 rupees, revenues increased by 70 % year on an annual basis to 7,167 rupees. More importantly, the value of Blinkit (November) has exceeded the value of food delivery in Zomato for the first time, reaching nearly $ 10 billion in the annual B2C.

Expanding the expansion strongly

According to a research note conducted by Bofa Securities, Blinkit is currently getting more than 50 % of the 10 -minute delivery market in India, outperforming their competitors such as Zepto, Swiggy Instaart, Bigbasket, Flipkart Motor and Amazon now.

Last month, it was reported that Blinkit had expanded its network of dark stores more powerful than its competitors. Between June and September, Blinkit added about 150-200 of these small invitations, compared to less than 100 of Zepto and Instamart.

For June quarter, Blinkit recorded a total value of 11,821 rupees, an increase of 140 % on an annual basis. However, its operational loss accommodates 162 rupees, compared to only 3 rupees in the same quarter of 2024.

In another strategic shift, Blinkit moved from the pure market model to its own store contract, as of September 1. The sellers were asked to switch to a new arrangement, in which Blinkit goods buy instead of storing them only. Although this step is expected to explode and enhance control, eternity has acknowledged that it could reduce the revenue of the B2B supply arm, hyperpure.

Since Blinkit enhances its progress in the rapid trade race, the company faces the twin challenge of protecting brands from fraudsters while softening its seller’s operations.