He sits at their headquarters at Zurich, on Co-Co-Co-CO-CO-CO-Martin Hofmann, his colleague and co-founder Caspar Coppeetti, a cause for relaxation. Another quarter of the unexpected growth has made another $ 3 billion for the value of their brand.
There is an elephant in the room. It does not occupy a lot, given that the elephant is a newly empty seat at the CEO table.
Hoffmann will soon take over the CEO of ON alone when he leaves Co-COO MARK MAURER in June. Morer said that he intends to start a “new chapter” in his career more than 14 years after the company.
MAURER and Hoffmann from Valora Swiss Food Valora joined in 2012 and 2013, respectively, such as CO and CFO, where MAURER attracted his friend to what was then an unknown running. The husband has been working as CO-CEOS since 2021.
From July, though, Hoffman, a financial bustle, through trade and nature, will take affairs alone, without being tilted.
“I had a really strong relationship with Mark and a deep and deep friendship,” Hoffman said luck After issuing the profits of the first quarter of ON.
“I will miss it, but we were very close, mainly throughout the work, along with different concentrations. But there are no blind points, and we do not change the strategy.”
Hoffman, whose priority will be transformed from his current double role as a financial manager, admits that he loves the numbers as much as people do. For a company known for design, innovation and great cooperation with Gen Z Ilds, you’ll need to get the back seat.
Hoffman said: “The operating power is not the numbers, it is the team,” Hoffmann said.
“My goal was to enable this team to be at its best. I do not think this changes. The focus in terms of doing it will change, but the perspective remains the same.”
Hoffman cannot take one charge in a better position.
On Tuesday, the group reported a 43 % increase in revenue in the first quarter of 2025 compared to the previous year, while it increased its revenue and profitability for the rest of the year.
The last quarter is the second consecutive, which won revenue expectations.
The new brand partnerships, including the Super Bowl Declaration in February, assisted the great tennis and the investor, Roger Federer, and Alyo, the company challenged the short -term expectations within a broader goal of doubling the sales between 2023 and 2026.
At the end of the week, its profits by obtaining a record evaluation of $ 19.65 billion, as investors accumulated in the ongoing brand in the wake of the results of the surprise, after they started the week with a value of $ 16 billion. She is now the third most brand that is traded for the public in the world behind Nike and Adidas.
The group’s increase came with the decline in old sportswear companies. The shares in Nike have decreased by more than 15 % since the beginning of the year, while Adidas shares have decreased by more than 8 %. At the same time, the value increased by 8 % this year. With the current running market share of about 10 %, the company’s driving is concentrated on the driving of this higher.
“Our long -term vision is to be the first brand in running,” said Copetiti luck.
On marketing
It is certain that reaching the number one brand cloak is now more realistic than it was when its founders participating in the hiccup tubes experience began at the bottom of traditional running shoes. However, it is a different path from the path that brought to this point.
It has evolved as a largely competing brand through oral marketing and an opportunistic boom in running among young people, proved their available income, awareness on social media, and the new focus on physical fitness is that it is a golden mine of the sports brand.
“I think we are benefiting from this healthy and well -being, where younger adults … they go to the gym instead of going to the bar,” said Koby. The successful group partnership with Zendaya has not hurt its attractiveness with young customers as well.
“We are completely obsessed,” says Coppetti.
The company was the forensic medicine in the transition from an online model to establish material stores, taking into account the exact place of its 53rd stores, all the way to the street corner, to maintain its exclusivity during growth.
Coppetti says: “We do not want to override, and this allows us, for example, to be very selective with retail partners we want to work with, or the stores we want to be, i.e. a street, at any angle of this street we want to deal with our store, and all of this is in this distinguished location.”
Two stores in London embodies this strategy, with one on the exclusive Regit Street, and the other in the trendy shopping area on the eastern side of Specifelds. Coppetti notes about 200 people participating in the Run club from this store regularly. You can be completely confident that on Rep will show a secret appearance in other operating clubs as well.
“We already go out and go to the main running ways in big cities, go and count people, and see the products they wear, both shoes and clothes,” said Koby.
The company does the same in running events. To get more reduction between contestants at a short distance, up to half of the marathon distances. He hopes to get more marathon contestants when “Super Shoes” later later this year.
There will be other challenges along the way. It is still an emerging brand, which has not yet been proven that it can come out of the demands and exceed the concerns that they are “heresy” shoes. Although there are operations in the United States, the Swiss brand is not shown in definitions of its competitors. However, ON is planning to increase this year’s prices, unrelated to tariffs, and CEO Hoffman’s clients are ready to stay on a trip, but rugged things get them.
“We want to be the most cruel global sports brand, and the decisive word here,” says Hoffman. “If you are clear about North Star, we are already a clear trend in types of uncertainty like this.”
This story was originally shown on Fortune.com
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