The new ruling could change the way Google operates in the UK

UK Competition Markets Authority Google is rated as having a strategic market positionWhich means that the company has great and well-established market power. According to A The new regulations were introduced on Fridayproposals to reform this classification could change how the online search giant operates within the country.

Google is also facing scrutiny in the United States over its market share. A federal judge stopped that He orders the dismantling of the company Earlier this year in a lawsuit over its research work. In another case, another judge determined that the company was operating a business Monopoly on its advertising business.

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Because Google has a dominant position in online search in the UK, with a market share of more than 90%, the CMA proposes that Google give users “choice screens” in Chrome to allow people to choose competing search engines. It also highlights publishers’ concerns regarding classification and use of content in AI-generated summaries. At this time, it is not necessary to make changes to Google’s use of Overviews of artificial intelligencebut the appointment may be determined in the future.

When asked to comment, both Google and Capital Market Authority Linked to their blog posts.

“By enhancing competition in digital markets such as search and search advertising, we can open up opportunities for businesses large and small to support innovation and growth, and drive investment across the UK economy,” Will Hayter, executive director of digital markets at the CMA, said in a blog post. The blog post also notes that Google has not been found guilty of any wrongdoing, but this designation enables the CMA to take the necessary steps to ensure fair competition.

“The UK has access to the latest products and services before other countries because it has so far avoided costly restrictions on popular services, such as search,” Oliver Bethell, Google’s senior director of competition, said in a blog post. “Holding this position means avoiding unduly burdensome regulations and learning from the negative results seen in others Judicial authoritieswhich cost companies Estimated at 114 billion euros“.