The new internet honest takes a snapshot in Google

The CEO of Cloudflare Matthew Prince has not submitted his largest advertisement in a press statement or a profit call. It made it one response at one time.

Earlier this month, Cloudflare Firing The so -called “Content Independence Day”, which is the change of policy that prevents artificial intelligence companies from stripping the sites that protect them unless content is compensated. The move challenges the web economy that dates back to contracts, where companies such as Google can index maritime content in exchange for traffic, and replace them with a new and much more difficult level: no more crawling without a deal.

But the real story is what happened next.

In a series of X (previously Twitter) responses over several days, Prince revealed that Cloudflare has already treated some artificial intelligence giants as a violation, indicating a significant shift in strength in those who define web rules.

One of the most prominent acceptance? “Gemini was banned virtual,” the prince wrote on July 3, referring to the AI ​​model of Google. In other words, Google’s Amnesty International agents are no longer welcomed free data from Cloudflare only if Google corresponds to new bases or campaign.

This is a huge deal. Cloudflare protects nearly 20 % of the web, including major publishers, media outlets and creators ’platforms. If it cuts AI’s crawl from those sites, the large language models that run Chatbots today, artificial intelligence summaries, and answer boxes can be hungry.

The main adhesion point for publishers was Googlebot, the main crawl of Google, who traditionally researched indexing content. Now, Googlebot is also used to feed data to Google’s AI models, including new artificial intelligence overview and Gemini LLM (a large language model) that indicates many AI’s generation features. This double role creates a conflict of interests for creators who want to appear in traditional search results, but they do not have their content used to train artificial intelligence without compensation.

The prince explained that the current Google practices will not be allowed under old conditions. “We will get a Google to provide ways to prevent the answer box and a general view of Amnesty International, without preventing the classic research indexing as well,” he wrote. If not? “We have a number of other ways to force them to do so.”

Translation: Cloudflare, a company that is once known to protect web sites from DDOS attacks, now sees itself as an artificial intelligence control body, and she is not afraid of bending.

Gemini is prohibited by default. We will get a Google to provide ways to prevent the answer box and a general view of Amnesty International, without preventing the classic research indexing as well.

Matthew Prince 🌥 (Eastdakota) July 3, 2025

But the user who prompted the technical feasibility of this: “Is this possible? Is there no overview of Amnesty International is not a representation of the arrangement of the research index itself – isn’t it more than a rag?” “RAG” refers to a recovery generation, where LLMS is withdrawn from indexed data. Prince Curt, confident reply: “It is #stayTuneed.” This hashtag suggests that Cloudflare believes that it has the artistic pieces to separate the summaries and features that depend on artificial intelligence from the standard research index, which has not yet been unwilling or unable to present publishers.

that it. #Stay followers

Matthew Prince 🌥 (Eastdakota) July 3, 2025

The prince’s accent is diplomatic, but it is unambiguous. He says he is “a fan of conversations with them.” But it also alludes to enforcement tools if large technology does not cooperate.

He said in another publication: “The worst cases, we will pass a law somewhere that requires them to break their crawl and then announce all roads to their reptiles from there. It will not be difficult. But I hope that it will not be necessary.”

The worst cases, we will pass a law somewhere that requires them to break their crawl and then announce all roads to crawl from there. This will not be difficult. But I hope you don’t need to reach it.

Matthew Prince 🌥 (Eastdakota) July 7, 2025

The idea of ​​Google on adaptation is a strong statement that comes from a company that does not dictate web standards, but it effectively controls a large part of the traffic. Emir confirm the confidence of the unique crane from Cloudflare.

The prince is not alone in his sounding. A user X asked about the creeping Amazon from artificial intelligence, Nova. The prince responded, through recognition of “inconsistencies in interests with hyperactivity and their efforts of artificial intelligence,” referring to how companies such as Amazon, Google and Microsoft operate both artificial intelligence services and the spine of the huge infrastructure.

The prince’s comments dare farther than most executives in TECH. While others make mysterious calls to “the integrity of artificial intelligence” or “fair license”, it sets the following steps. First: stop crawling. Second: Create a market where you pay the creative intelligence engines that are not for traffic, but for value, or the extent of their content in the gaps of knowledge in artificial intelligence models. Think about it as SEO for the post -search network.

Technically, Cloudflare can impose these rules by identifying the agents of artificial intelligence users, mainly the designations of the programs you use, and automatically prohibited them. For example, Gemini (Google), Claude (Anthropic) and Chatgpt (Openai) can be prevented from accessing content unless the publisher of the households are explicitly.

It is not an ideal system – factories can control crawling, not all robots that define themselves – but they are a strong signal. With billions of pages under its observation, Cloudflare is now in a unique position to form the future of artificial intelligence training data, and the rule of the wall at once.

The Prince’s publications reveal that the rules of engagement are transformed in the actual time. Artificial intelligence companies, which were used to clarifying the web quietly, may need to negotiate publicly and transparently and friendly conditions for creators.

In short: Cloudflare wants to protect the idea that the content has value. Think about Cloudflare as a huge and smart security guard and the Express delivery service for your website. When someone tries to access your site, his request often passes through the global Cloudflare network first. Cloudflare can then prohibit harmful traffic, accelerate the delivery of content, and identify specific types of automatic robots, before you reach the actual server of your website. In the arms emerging from artificial intelligence, Cloudflare makes one of the most important gatekeepers on the Internet.