
The national lottery restores the slogan of the nineties of the last century with a modern development, offering the winners over the years.
The national lottery in the UK is back to the description line it used to launch in November 1994, “You can be.” A new advertising campaign is re -visualizing the 1990s logo and exposed some real people who won great, out of 3,500 million millionaires created by the leading game, Loto.
Allwyn lottery I created an advertisement This includes the real millionaire winners through the years in the roles of the hijab declaring: “We won, and you can too!”
You may be – New Lotto campaign by VCCP https://t.co/aomir9z41e #creativity #inspiration #propaganda
World ads by Clios (AdSoftheworld) September 1, 2025
The winners included in the advertisement are: Sarah Kokos from Newcastle, which won 3,045,705 pounds at the age of 21; Chris and Geraldine Bradley of South Wales shared a 3,570,063 pounds in 2006 with grandfather, Bob, his father, Barry; McDonald, from Essex, who won the Grand Prize Award, 5,208,504 pounds in April this year, and won early retirement.
“The original description line” could have always hit a tendon with our players and has never left us, “said Steve Parkinson, Marketing Director at Allwyn UK, The National Lottery operator. “We know that our players are still using the phrase when buying tickets and entering clouds and there is a great deal of nostalgia for the past.
“But there is also a new generation of players who want those magic moments that Lotto provides. People win at Lotto Week, and a week, and we all have a chance if we bought a ticket. We wanted to embrace it and involve some of the real winners of all years to prove that anyone can win.”
Behind the national lottery campaign
After returning to the Hanin campaign through a study of more than 2,500 people from the national lottery, which highlighted 98 % of the British they say, as a nation, we can all do with little hope at the present time.
The advertisement was directed by the famous commercial director Dave Myers, who also filmed music videos of Taylor Swift, Sparina Carpenter, Harry Styles, Kendrick Limar, Billy Illish, Lipa, Meghan, Stallion.
The viewers watched the advertisement on TV on Monday, September 1, during the Coronation Street. The new campaign is associated with an additional special withdrawal to win non -cash prizes and holidays throughout the fall. This comes after Allwyn’s investment recently New stations and A new technical system To improve the user experience.
Distinctive image: FlexLicensed under CC BY-SA 2.0
Pamphlet The national lottery in the United Kingdom is due to the “1990s” that could be you. First appear on reading.
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