The movement of restaurants stopped in 2024, but dinner spending increased 2 %

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• Consumer spending in restaurants increased by 2 % in 2024, according to Circuana’s 2025 The final American restaurant ranking report.

• Serkana said consumers spent one million dollars in restaurants every minute last year, and almost every person in the United States went to a restaurant among the top 50 chains.

• Restaurants are among the top 50 chains, all the annual consumer spending for more than $ 1.35 billion. These restaurant chains include 61 % of the entire restaurant industry spending, but only 24 % of all restaurant sites.

While consumer spending was generally increased, some of the largest chains, including McDonald’s, Starbucks, Queen of Dairy, Burger King and Barmel Caramet, achieved flat growth in spending. But in the current macroeconomic environment, an apartment can be a good thing.

“You have to work really, really, really hard in the current environment just to stay,” said David Portalitan, the first vice president of the industry. Food services at Circhana.

The larger chains faced more difficulty in enhancing growth than smaller chains, which had a greater percentage in the elimination of consumers on an annual basis. However, the large chains have seen some positive transformations after value offers. Value deals generally increased traffic to more than 5 %, but traffic was usually negative in the absence of a meal deal.

“The wars of value, if it is permissible to speak, have definitely conveyed the needle with consumers,” said Portoin. ))

The value will remain part of the equation This year, it is reflected on the value offers from McDonald’s And other chains. But the value is not necessarily related to the price point, especially since consumers are already committed to paying more when they ask or have dinner, compared to providing dinner at home.

“Consumers focus on other aspects of the value equation: the quality, the thirsty that I cannot make for myself at home, customer service, experience, and comfort,” said Portoin. “These are the things that are pesticides in the landscape of the restaurant.”

Despite the recent McDonald traffic conflicts, the series has a very high annual buyer penetration by 86 %, which means that the majority of consumers visit McDonald’s at least once a year. Relatively, the second highest penetration rate is 55 % for Taco bell.