The most popular beer maker in America reduces financial expectations as Trump’s immigration campaign strikes the demand

Constellation brandsSTZThe shares decreased by 7 % on Tuesday after the owner of the model and the Corona reduced his financial expectations He said in a statement The advanced beer sales of consumers of Spanish origin were “more clear than the public market decline.”

This is now The second warning From the company that indicates that President Trump’s immigration campaign has an impact on the request. CEO Bill Newlands said in a call with investors in July, that the base of consumer of Spanish origin from Cornetthen Brands is about half of its business.

Modelo Especial was the best -selling beer in the United States because it excelled in the light of the buds (bud) For the first place In 2023.

The company is now expecting a decrease in the net beer sales in the fiscal year 2026 by 2 % to 4 %, less than its previous expectations of flat sales growth to 3 %, due to “the opposite winds of the growing macroeconomic economy that affects the demand for consumer.”

“We continue to move in the difficult macroeconomic environment that led to the distinction of the demand for consumers and led to more consumer purchase behavior since the first quarter of 2026,” Newlands wrote in the release, adding that consumers are doing less trips to buy beer and spend less when doing this.

The company has also reduced its expectations for similar profits for one share. For the full year, profits are expected to range in the range of $ 11.30 to $ 11.60, a decrease from the previous range from $ 12.60 to $ 12.90.

Newlands told investors that “the occasions in which the beer consumed has decreased (by consumers of Spanish origin) … (they) are not going out to eat as they had, (and) have fewer social occasions at home.”

“Many of the Spanish descent consumers are concerned about leaving their home or … they deviate from their routine or go out,” said Dave Williams of Port Williams Consulting in Yahoo earlier this year. “This results in less chances of opportunities and occasions in which beer will start in this mix.”

Williams added, “The surprise of this slowdown … makes me feel that there is a lot of it linked to the periodic aspect of these consumer behaviors due to the recent ice raids or the fear of deportation … the highest structural aspects that beer (the face) accustomed to in general.”

Facing the beer industry in general pressure Americans also drink less alcohol.

Only 54 % of Americans of drinking age consume alcohol Today, according to a recent survey of Gallup, the lowest percentage since the survey started in 1939. Even those who drink sharing less with a worker of nearly half.

“The industry has never faced much pressure as you do today,” said Vice President of Bottle Raiders Amanda Paul-Garnier.