“The minimum will die in 3-5 years:

Shantano Despande, founder of Bombay Circumcision, has sparked controversy about LinkedIn by predicting that the skin care brand recently obtained by Hindustan Unilever (HUL), “” It will not remain alive or remain relevant in its current form in the next 3-5 years. “

Minimalist, one of the leading brands in direct skin care in India, was purchased by HUL in April for 2,706 rupees. The acquisition gave a 90.5 % stake in the uprising science, the parent company’s parent company. But Deshpande believes that the sale may be the beginning of the end of the company that is led by one once.

“They sold for 3000 rupees, and they got 2000 rupees for themselves, 1000 rupees for others, and they left. It was the right thing to do. I was going to do the same.” But he warned that he is with the founders and CEO of the company sponsored by the original deal now, “The new CEO is at the top of the struggle giant.”

The deshpande post asked whether the founder -moving momentum can stay within the old FMCG structure. “The completion of the acquisition is difficult, the category is competitive, and the big players are going on,” he pointed out.

After the sharp reactions. Some LinkedIn users have defended the minimum growth and evaluation story, indicating that the HUL and capital can help the brand to prosper. Others echoed Disbandy suspicions, pointing to previous examples of acquisitions on the start of the company’s ownership.

In addition to uncertainty is Hall Hall Rietz. CEO Rohit Jaoa, who took office in June 2023, suddenly suddenly – one of the shortest period of the CEO of Hall’s history. Brian Nair, the world president, is currently entering the beauty and luxury department of Unilever, from August 1 as the first executive director of Hall.

The minimum is part of the D2C acquisition by HUL, which also includes Oziva and Worlding Nutrition. But the Deshpande warning highlights the risks that come with the scaling of specialized digital brands within the collective market framework.